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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Preparing for the Next Disaster: The Future of #crisisdata

SocialFish

In fact, a survey we conducted indicates many people expect help to arrive within one hour of posting a request on an emergency organization’s Facebook page. A group of panelists discussed the technology behind social data and how they are being used in crises. Please bring them water.&#.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). population.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

You can collect customer feedback through the following: Run user feedback surveys to gather contextual insights from existing customers. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Phone chat, sms messaging, or video chat.

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This Just In

Social Media Marketing

It seems that most adults text between 1-10 times a day, both groups are pretty similar in the 11-20 times a day and 21-50 times a day categories. Of the women surveyed, 53% make or receive five or fewer calls a day, while only 43% of men could say the same. Again, not all that surprising, but at least we're getting somewhere.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s not a Facebook group, it’s not a YouTube video and it’s not how many follow you on Twitter. It’s not a Facebook group, it’s not a YouTube video and it’s not how many follow you on Twitter. You may BE a winner; Survey says… [link] MoJo DoJo » Social Media: Things to know before diving in [.]