Hootsuite

MARCH 16, 2023

But Bing’s ad tools allow you to make targeting changes at the ad group level as well, which makes for much more flexible campaigns. Looking to attract people to your niche, highly-technical white paper writing company? Here’s how to do it: Step 1: Navigate to Create ad group. Step 2: Click Edit target categories.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. And as a side benefit, this is helpful for SEO. Here are 20 ideas. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Small Business Mavericks

MAY 20, 2015

Some groups are readers, some are podcast lovers, some like visuals, and some prefer short videos. Case Studies & SEO. Think about your customer demographic and give them what they want, a vision for using your offerings, and present it the way they like to get their information.

Case Study 70

Case Study Study Engineering URL 70

Keyhole.co

JUNE 6, 2023

For example, Jeremy Moser does an excellent job sharing an in-depth video guide on how to score hundreds of backlinks with only two to three hours of work: Jeremy is building authority in the SEO space by educating people with real examples of how to build high-quality backlinks. It doesn’t come off as spammy or overly promotional.

B2B 52

B2B Strategy Content Brands 52

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. From the user viewpoint this is a valid argument, for businesses and especially SEO it is not.

Content 213

Content Social Bookmarking Press Release Research 213

Keyhole.co

FEBRUARY 17, 2023

Start community topics on platforms like Reddit, or you can form groups of your brand on Facebook or LinkedIn, allowing your consumers to discuss certain issues with you. Content can be in the form of advertisements, blogs, e-books, infographics, podcasts, videos, white papers, and much more.

Strategy 52

Strategy Brands Discount Hashtag 52

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Positive SEO is a third benefit, particularly if content marketers share infographics and videos. Benefits of Curation Are Manifold. Posts with video attract 300% more inbound links. Finding the Right Content Is Tough.

Curation 103

Curation Curata Content Mashup 103

Buffer Social

DECEMBER 17, 2018

That’s very much like approaching a group of people at a party and introducing yourself using your sales pitch. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Instead, pay attention and listen to what your audience is talking about first. Rand Fishkin.

Social Media 110

Social Media Marketing Curata Influencer 110

Buffer Social

NOVEMBER 30, 2016

The art of using Facebook Groups. Search Engine Optimization (SEO). Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing and paid advertising. Terms such as Grouping and Custom Calculations. Advanced Social Media Marketing for Picking up Clients. — 11.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. On LinkedIn, search for relevant groups, then connect with members of those groups. On American Idol.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group. For example, if Alan drops by your website and downloads a white paper, he gets 20 points.

Video 166

Video Marketing B2B eBook 166

Viper Chill

DECEMBER 2, 2012

How SEO Influences Gamer Buying Habits. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. ” Source: All Things Digital.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. With its ability to attract organic traffic, your ungated content needs to leverage keywords and structuring techniques for SEO. Here they need their questions answered in-depth and the more general upper-level content won’t cut it. Social media?

Content 169

Content B2B How To Types 169

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 29, 2016

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Your brand’s social media following includes several distinct groups of people, each with their own interests and priorities.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. What groups do they belong to?) are they more likely to use Facebook or a specialized discussion forum? What online publications do they read?

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

SEPTEMBER 21, 2010

link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, bucks Just thought i would Stumble upon this ideal opportunity to link build!

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. Incidentally, these internal links are also a SEO positive) 4. Make links to your bio easy to find.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Building Your Promotion Plan Across Paid, Earned and Owned Media.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Viper Chill

APRIL 19, 2010

We have recently released a FREE SEO WordPress price comparison plugin that allows people to earn affiliate income from their WordPress site. I also believe WordPress and blogs in general are the best way to create a quick and SEO site which with a lot of hard work you can genuinely turn into profitable income streams. Thanks man!

Adsense 77

Adsense How To Sites Forums 77

Webbiquity SMM

FEBRUARY 26, 2019

SEO: Though just 12% of the smallest firms (under $1 million in revenue) see SEO as their highest spending priority over the next two years, about 20% of all larger companies plan the biggest investments here. Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.)

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. by Marketing Insider Group.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MAY 19, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Why Content Marketing Matters To Me And Should To You Co-op SEO and the Future of Websites [link] Russ Henneberry Thanks for the opportunity to guest post!

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

FEBRUARY 17, 2013

Image credit: Haley Marketing Group. John notes that though he has done all he “can to get found on the search engines—SEO, PPC, blogging and social media,” his website generates a trickle of leads for digital marketing services. But this particular post is nonsense. ” Being part of the information stream is vital.

Engineering 193

Engineering iPad B2B Feed 193

Webbiquity SMM

AUGUST 26, 2010

“The average user is connected to 60 pages, groups and events. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&#

Advertising 215

Advertising Facebook Marketing B2B 215

Convince & Convert

DECEMBER 30, 2015

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Diagrams 60

Diagrams Posterous Template Templates 60

Convince & Convert

SEPTEMBER 15, 2015

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

NOVEMBER 28, 2011

Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). ” At least something is bipartisan.

Statistics 219

Statistics Research Social Media B2B 219