Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Sentiment Graph for a Talking Bag. Sentiment may even out in short order. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Sprout Social

NOVEMBER 21, 2023

For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Compare metrics like engagement rates, impressions and share of voice across multiple sources, like Facebook, X (formerly Twitter), Instagram and more. Want to dive deeper?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Likeable

SEPTEMBER 24, 2019

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

Twitter 80

Twitter Airlines Aggregator Meme 80

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently. Need insight into an emerging trend? You just need social listening data. .

Questions 118

Questions Sentiment Meme Trends 118

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. Monitoring and sentiment analysis are some of the features Brand24 offers. There are limitations in posting features, especially on Instagram and LinkedIn.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Josh S Peters

APRIL 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter 259

Twitter Directory Mashup Microblogging 259

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network.

Survey 92

Survey Brands Sentiment Template 92

Keyhole.co

MARCH 23, 2023

Like many other social media platforms, Twitter has been useful for people in many ways. The use of Twitter for many things has also made Twitter able to provide jobs and generate income. Undoubtedly, Twitter is such a great income-generating platform! Check your Twitter analytics for information.

Twitter 52

Twitter Education Analytics Hashtag 52

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 105

Engagement Tips Loyalty Metrics 105

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Twitter Followers. Twitter Retweets. Facebook Page Fan Numbers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sherrilynne Starkie

FEBRUARY 13, 2018

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below). Carrefour Group responds to tragedy (2020).

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

JUNE 22, 2021

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. Largest age group: 30-49 year olds. 36% of consumers follow brands on Twitter. Why you should be on Twitter. Largest age group: 50-64 year olds. Key Stats: Over 2.8 billion global active users.

Platform 118

Platform Social Media Tumblr Reddit 118

The Realtime Report

MARCH 11, 2014

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Ignite Social Media

AUGUST 15, 2016

Twitter Moments opens up to more creators and Facebook has a new strategy to block ad blocking technology on desktop. Twitter Moments Opens Up to More Creators. Twitter’s Moments , which uses curated tweets, videos and images to tell stories, has traditionally been produced by Twitter’s in-house team or select publishers.

Twitter 60

Twitter Facebook Instagram Sentiment 60

Keyhole.co

MARCH 26, 2024

million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Take this Twitter post showing audiences a day in the life of a LEGO model designer. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MARCH 20, 2020

Monitor conversations happening in real-time across Twitter, Reddit, YouTube, Tumblr and the Web. While COVID-19 is a global pandemic, there are many differences in how certain countries and age groups are impacted and how they are reacting. Analyze sentiment. Assess your brand health.

Conversation 95

Conversation Features Sentiment Tumblr 95

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. More than a billion use Instagram monthly, and hundreds of millions more use Twitter and Pinterest and Snapchat. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Result : brand sentiment, customer sentiment.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Devumi

JULY 11, 2014

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? An effective Twitter account will have the primary goal of building relationships with customers. Kai Thrun (@KaiThrun) April 2, 2014.

Research 60

Research Twitter Small Business Sentiment 60

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal.

CPM 413

CPM Comparison Diagrams Sentiment 413

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. 2 Growth of private communities and tight-knit tribes. A whopping 47% of U.S.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Then, this colleague proceeds to click through to your website and read your blog.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 93

Tools Sentiment How To Team 93

Josh S Peters

APRIL 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter 100

Twitter Directory Mashup Hashtag 100

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Divide them into groups with similar traits. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Divide them into groups with similar traits. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 100

Features Social Media Curation Geotagging 100

Adam Sherk

JANUARY 25, 2012

Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. The numbers represent visits, not pageviews. million 2011.

Digg 149

Digg Reddit Survey Publishing 149