Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. RSS & email subscriptions. Blog Comments. Twitter Followers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

JANUARY 27, 2010

Tip: Use a RSS reader tool to pull in these industry specific blogs – I like Google reader but there are other options available. Join relevant groups and sign up for email notification from these groups. LinkedIn is prime for re-active engagement. Make it a point to answer or comment on the discussions.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

OCTOBER 9, 2009

Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. and Mogulus, or Qik on a cell phone.

Social Media 232

Social Media Press Release Marketing Widget 232