Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase.

Advertising 142

Advertising Resources Social Media Instagram 142

Almost Savvy

DECEMBER 8, 2011

Seemingly stealth group members. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.

Groups 250

Groups Groups Facebook How To 250

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!!

ROI 128

ROI Social Media StumbleUpon Digg 128

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You forgot what a positive ROI looks like.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You forgot what a positive ROI looks like. .

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You forgot what a positive ROI looks like.

Social Media 78

Social Media Template Templates Marketing 78

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals.

ROI 102

ROI Social Media Engagement Skills 102

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? 1 Social Media Tool Create. Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Laurel Papworth

MAY 6, 2013

Those little “Facebook Share” and “Tweet This” buttons are starting to show real power in the emerging C2C (Customer to Customer) media channels. Laurel Papworth is a social media educator and a member of Forbes magazine’s ‘Top 50 Social Media Power Influencers’ list globally.

ROI 101

ROI Buy Social Media Social Graph 101

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. You’re Obsessed with ROI. You are a spammer.

Social Media 273

Social Media ROI Construction Reputation 273

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. I like to achieve the highest ROI possible out of every minute I spend online. Social Media is About Humans Connecting to and Growing With Other Humans.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you.

Tools 52

Tools Social Media Curata Price 52

Buzz Marketing for Technology

APRIL 7, 2009

And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. One of my biggest concerns about coming into a new environment and managing a whole new group of people was - how am I going to build a network of trusted peers and sales people who I can tap into?

Yammer 160

Yammer Social Media ROI Social Networking 160

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Saying It Social

AUGUST 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Back by popular demand: The Basics of Social Media R.O.I. via The BrandBuilder Blog) Hope everyone who is currently running a social media marketing program or has someone doing it on their behalf watches this video!

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners.

Brands 129

Brands ROI UGC Authentication 129

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Kikolani

JUNE 19, 2012

It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. If you enjoy it, please be sure to leave a comment and share it on Twitter, Facebook, Google+, or your other favorite social networks.

Social Networking 113

Social Networking Crowdsourcing How To Directory 113

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. Or gasp, you can’t measure it and there’s no ROI!

Social Media 166

Social Media Social Networking Class Case Study 166

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 110

Social Media Marketing Upcoming Team 110

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133