Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. The makeup brand used its first foray into NFTs — featuring makeup looks created for a diverse group of non-fungible people — as an opportunity to champion diversity, using the tagline “Metaverse More Like Us.”. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. As Dana Cass, the Founder of Cass Content Studios says, “Many brands would be better off not posting about identity-based celebrations if they don’t have meaningful support for that identity group.”

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Consumers expect that same level of service online.

Social Media 124

Social Media Sentiment Data Team 124

Twist Image

AUGUST 16, 2012

On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. online survey. the etailing group. business book.

Avatar 99

Avatar Retail Survey Discount 99

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Hint hint feature request @SproutSocial.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. These groups let you connect with people on an individual level. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Are you thinking about getting into Instagram eCommerce? Try it Free for 14 Days.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. London-based retailer River Island uses Tags to make this reporting process easier. However, quantifying their success is difficult.

Strategy 122

Strategy Brands UGC Marketing 122

Twist Image

FEBRUARY 15, 2013

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. " Creepy invasion of privacy or awesome use of technology at the physical retail level? What does the company do?

Privacy 107

Privacy Retail Wireless Smart Phone 107

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. Influenster, a product discovery and reviews platform, surveyed 11,266 women consumers in the US to find out how they shop and how they use product reviews to make their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Hootsuite

MARCH 2, 2023

50% of people surveyed say they’re more interested in a brand after seeing it on Instagram. Send a few messages to a small group of people and see how they respond before making any changes. You can also offer incentives for signing up, such as discounts or exclusive content. A bot that can speak to them in their preferred language.

Social Media 131

Social Media How To Discount FAQ 131

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

FEBRUARY 22, 2022

Source: IAB UK Affiliates & Partnerships Group Buyside Survey Results. A creator newsletter, Slack channel, or Facebook Group can help keep everyone informed and keep your brand top of mind. Programs from big general retailers like Amazon and Walmart can be an easy way to get into affiliate marketing for beginners.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. It identifies patterns and preferences within customer interactions, allowing businesses to focus their products or services on the groups most likely to engage. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from CB2, a home furnishings retailer. SMS surveys collect customer feedback quickly and easily. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Inform customers when products are back in stock. Start a VIP program.

SMS 107

SMS Strategy Marketing How To 107

The Realtime Report

FEBRUARY 1, 2019

For a retail company, this might be a segmentation strategy based on customer transactions such as value, frequency, and recency of purchase. By segmenting your customers into specific purchase behavioral groups for marketing and sales purposes, you can optimize marketing spend to align to what will attract that customer segment.

Data 79

Data Compete Analytics Survey 79

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Sending customers receipts via SMS not only helps the environment by reducing paper wastage, but also allows you to attach details on competitions, cross selling promotions or surveys for example.

SMS 187

SMS Strategy Marketing Discount 187

Convince & Convert

DECEMBER 27, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A brief survey of the Brimfield PD Facebook page shows a handful of tactics that social media pros would not consider “ best practices.”

Survey 167

Survey Social Media Retail Communities 167

Janet Fouts

DECEMBER 30, 2014

They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

BeingOptimist

AUGUST 16, 2022

It also has an enterprise search engine that offers social graph analytics and analysis, the ability to create blogs, monitor specific people, projects, or groups; E-staff is an automated HR tracking software that is actively used by retail practitioners and recruiting agencies.

Software 52

Software Jive Telligent System 52

Sprout Social

AUGUST 1, 2019

According to BrightLocal’s Local Consumer Review Survey in 2018, 86% of consumers read reviews for local businesses. When further subdivided into age groups, you can see that 25% of those aged 55+ years old have never read an online review while only 5% of those aged 18–34 years old have never read a review.

Review 101

Review Strategy Hotels Survey 101

Pixlee

NOVEMBER 6, 2019

over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. The global internet users grew by 8.6%

Brands 40

Brands Privacy Retail Groups 40

Sprout Social

FEBRUARY 18, 2020

At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. For large social teams, a group of people will sort through incoming messages and assign to different team areas depending on the content. One team may handle technical service questions while another responds about retail products.

Social Media 136

Social Media Strategy Brands Airlines 136

Later

SEPTEMBER 1, 2020

Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space. But where Instagram is somewhat lacking is in its ability to provide “group forums” for followers to interact among themselves. millennials use Pinterest every month.

Platform 78

Platform Social Media Small Business Instagram 78

Buzz Marketing for Technology

DECEMBER 4, 2008

To get a better understanding of this space I decided to interview Bob Buday the co-founder of The Bloom Group whose firm specializes in the creation of cogent and well differentiated thought leadership. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. He has a B.A.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

With that in mind I had to get Bob Buday from The Bloom Group on another podcast to keep drilling for more ideas on how to make my process and hopefully your process for creating thought leadership better. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. Give a listen.

Real Estate 100

Real Estate Health Care Consultant Study 100

Convince & Convert

JANUARY 24, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Brides set up bridal challenges, mommy groups set up challenges for each other, and the opportunities are endless. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight. Social proof isn’t new.

Conversation 111

Conversation How To Review Influencer 111

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. The walls talk… That adage applies, even more, when there are no walls and only emails and chat groups connecting employees to each other. Internal communications.

Social Media 75

Social Media How To Social Media Management Organization 75

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals. can give you an idea about your customers.

Discount 41

Discount UGC How To Apparel 41

Proactive Report

JULY 3, 2011

In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Incipio Technologies, a gadget accessory retailer, found that referrals from Facebook had a conversion rate of double their average visitor.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Justin Levy

JANUARY 13, 2010

In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS. In doing educational seminars and speaking to a variety of different groups, I usually have to describe what RSS actually is. What about Outlook 2007 RSS?

RSS 124

RSS Hubspot Google Reader Feed 124

Writtent Blog

MAY 22, 2021

Unless there was a subdivision of a larger parcel and you can find the monument corners for your subject parcel, a ground survey or drone mapping flyover is recommended as a contingency of a purchase contract. On August 4, 2008, Steve and Barry’s LLC, a retailer of casual apparel, filed a stalking horse agreement with the U.S.

Insurance 40

Insurance Banking Real Estate Proposal 40

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

Questions 142

Questions Social Media Strategy Survey 142

ProBlogger

JUNE 19, 2017

Facebook group. Most specifically, I want to tackle a question from one of our readers from the Facebook group who’s been blogging for a while now without monetizing. Also, you can join our Facebook group and connect with other bloggers on this same journey of monetizing their blogs. Thanks, Danielle.”. I do appreciate that.

Blogger 55

Blogger Adsense eBook Affiliate marketing 55

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. The official Instant Pot Facebook Group has amassed 3.1

Examples 228

Examples Communities Brands Forums 228