Waxing UnLyrical

MAY 13, 2019

Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. And there’s a lot of talk, discussions and conversations taking place in active groups.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

OCTOBER 5, 2011

You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Find creative ways to reach both groups of people. But at the same time you are doing that, you can also be doing the B2B end-around. Here’s how it works: Let’s say you manufacture office furniture.

B2B 206

B2B Sports Flickr Retail 206

Waxing UnLyrical

FEBRUARY 5, 2014

The new approach paid off, resulting in attention from customers, media, and retailers. The company was also recently picked up by two stores in Austin, Texas, ( Dogadillo and Healthy Pet ) and has gained traction in colder climates, taking on a small but furiously growing group of fluffvangelists.

Startup 237

Startup Eventful Class Retail 237

Waxing UnLyrical

AUGUST 5, 2015

There may even be peer groups that are more prone to use Snapchat than others. In gaming, Snapchat is looked at as a fad, where retail has embraced it. There is a delineated age where you are using Snapchat or you aren’t, which means that your mom, grandma and cool teachers aren’t there.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). As soon as I did my credibility would be shot. The small community of readers I have built up and learned from would shun me, rightly perhaps.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 24, 2010

Case study #1: Sainsburys The first focused on engaging a very niche community for major UK food retailer Sainsburys , to support the launch of a new allergy-friendly “Free From&# range of products; i.e. products that are free from wheat or gluten or diary. How and where can your consumer touch your brand?

Creative Commons 197

Creative Commons Case Study Travel Flickr 197