Buzz Marketing for Technology
MAY 15, 2013
billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. If the $42.3
Buzz Marketing for Technology
MARCH 20, 2013
Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. So how can you play that up?
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Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What’s the point of the storefront? But only 0.2
Buzz Marketing for Technology
OCTOBER 25, 2013
By some estimates, Hispanics will outnumber all other cultural groups in the U.S. The group actually embraces dozens of different nationalities, cultures and identities, including about three out of every five Hispanics who were actually born in the U.S. What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S.,
Buzz Marketing for Technology
MARCH 30, 2010
In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more ….
Buzz Marketing for Technology
JUNE 5, 2013
According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 4, 2008
To get a better understanding of this space I decided to interview Bob Buday the co-founder of The Bloom Group whose firm specializes in the creation of cogent and well differentiated thought leadership. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. He has a B.A.
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