Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MAY 25, 2011

Compete Categories are groups of domains we organize for our PRO and Enterprise Level Subscribers. When it comes to studying the internet and ultimately the behavoir of users, getting familiar with new tools and services can be a difficult process if you don’t have the resources for full data immersion.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign. Social media is earned media, not paid media.

Campaign 417

Campaign Social Media Marketing Loyalty 417