We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity
Sprout Social
DECEMBER 5, 2023
That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).
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