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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Personal connections on social media drive more consumer purchases than influencers.

Research 148
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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Your audience is more aware now than ever before and taking every decision after considerable research. This method is one of the most important strategies for LinkedIn marketing. Take a look at his headline: 2.

SEO 154
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What Are The Benefits of Audience Research and Analysis?

The Realtime Report

What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. What Is Audience Research and Analysis? What Is Audience Research and Analysis?

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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144
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5 Most-Asked Questions About Target Marketing Strategies

The Realtime Report

Target Marketing Strategies. Many suggest a target marketing strategy is a good idea, so it’s helpful to know what that means. Digital Marketing Group can create a marketing strategy that’s specific to your business and the goals you have for it. Here are some of the most asked questions about target marketing strategies.

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The Framework For a World-Class Social Media Marketing Strategy 

Ignite Social Media

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. This way, you can track your progress and adjust your strategy as needed. Build a measurement strategy.

Class 148
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.