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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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The State of Social Media In The UK

Mindjumpers

Another chance to look at the social media universe, analyse the trends and make the strategies. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Therefore, it is good to note that 95% of the population is adult age group.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. But don’t take my word for it.

Strategy 147
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Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

Template 167
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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. It’s more than blo g posts, white papers and newsletters. Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services.

Content 282
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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Honestly, I’m not very knowledgeable about the subject, so all the information social data could provide me would be welcomed. Who are these people?