Waxing UnLyrical

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172
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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

What story opportunities exist for both traditional and social media? This is a group exercise for an internal team working for a client. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media.

Strategy 220
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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

These require that I: turn in an application and research proposal to the University’s Institutional Review Board (IRB), wait two to three weeks (our IRB is über-efficient; other institutions don’t get back to you for months), and. Andi Narvaez is a public relations (old and new school) and social media professional.

Survey 231
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What Compels People to Share Your Content?

Waxing UnLyrical

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010.

Content 256
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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes.

Ensembli 149
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#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. measurePR Recap: Complying Socially with Eric Schwartzman. See you then!

Training 211
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“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

Waxing UnLyrical

Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Millennials are the largest age group of people at a time, just like the Baby Boomers were during their time. Yes, they are already doing research on Generation Alpha. song says, “ Everybody Hurts.”

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