Small Business Mavericks

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Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

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Optimize Your LinkedIn Efforts

Small Business Mavericks

Changing the frequency of a group digest can make life less hectic. Research customers on LinkedIn and develop potential markets. Research competitors on LinkedIn and see how you stack up. We have talked about LinkedIn a lot in past blog posts because it currently is the best social media platform for business networking.

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Developing Your LinkedIn Social Selling Strategy

Small Business Mavericks

According to the authors of a new e-book titled “ Cracking The LinkedIn Sales Code ,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups. of the LinkedIn top sellers see the social network as essential to their businesses. This strategy seems to work as 89.9%

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Do You Build Networks Or Relationships?

Small Business Mavericks

However, it is often more beneficial to develop a sound relationship with a group of individuals. You can do a little research, discover all the movers and shakers who could be of use to you, and you add them to your list of contacts. You may even add them to your social media accounts. Networks are easy to develop.

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70% of the Wealth is Controlled by This Demographic

Small Business Mavericks

They do use the internet, though, and most will shop online and use social media. Here are Schiff’s suggestions for engaging the group that has most of the money to spend: Understand that baby boomers are a diverse bunch and don’t expect to reach all of them with the same strategy. Don’t be pushy.

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12 Winning Facebook Tactics

Small Business Mavericks

Target Your Organic Posts — this makes sure your message is seen by the group you want to reach. Zero In on your Key Topics — do your research and see which keywords click with your audience and build on those. Share Quote Photos — you know those pretty pictures with the inspiring words?

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Facebook Ads for PHCE Residential Service Providers: Why They Work Well, and How You Can Make Them Work Even Better

Small Business Mavericks

Social media is about sharing, and Facebook users are generous with the information they share about themselves. In fact, it might help you decide on a special offer just for this group of prospects. Research of millions of Facebook posts and ads show there are specific phrases that will increase engagement with your ad.