Sherrilynne Starkie

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Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

Industry 170
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Paid Owne Shared Earned Media Framework. Definition: Owned Earned Shared Paid Media.

Marketing 367
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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services. Featured Headline Marketing Altimeter Content marketing Social Media'

Content 282
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. Paid Owned Shared Earned Media Framework[/caption]. Definition: Owned Earned Shared Paid Media.

Marketing 195
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Top five: The ethics of kids and tech

Sherrilynne Starkie

My Top Five weekly round up of must-know social media news! A group of top US psychologists, researchers and child advocates seek to condemn the tech industry’s use of psychology to hook kids. They say research links excessive use of social media and video games with depression and academic troubles.

API 150
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. This was when groups first started to come together to self-organize online.”. Mainstream media picked up on the story. Related articles.

Committee 312