Sherrilynne Starkie

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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services. The report outlines what ‘content’ means in this context. Inspiration.

Content 282
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In normal circumstances, several ideas for team names and logos would have been run by a few small groups of selected people in advance of any launch.

Sports 281
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Industry certification a must for social media career success

Sherrilynne Starkie

Others may need to take a slower pace, do supplementary research, projects, and experiments. And yet others learn better in a group setting which is supportive and collaborative. Coast Guard Academy and Marshall University in West Virginia, researchers concluded an individual’s learning style affects their training success.

Industry 170
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Top five: The ethics of kids and tech

Sherrilynne Starkie

A group of top US psychologists, researchers and child advocates seek to condemn the tech industry’s use of psychology to hook kids. They say research links excessive use of social media and video games with depression and academic troubles. As marketers, we too need to adapt constantly to leverage video content.

API 150
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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Definition: Owned Earned Shared Paid Media. They are: earned, shared, owned and paid.

Marketing 367
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. This was when groups first started to come together to self-organize online.”. Using social media for research. This was unprecedented.

Committee 312
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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Definition: Owned Earned Shared Paid Media. They are: earned, shared, owned and paid.

Marketing 195