Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

This past week Pew Research released their 2014 Social Media Update. Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Simply put, one way is easier, two-way (and multi-way) is hard.

Company 231

Company Social Media Posterous StumbleUpon 231