Webbiquity SMM
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on LinkedIn. Tweet This!
Bill Hartzer
MAY 26, 2010
From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.
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Janet Fouts
APRIL 18, 2011
I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. When you’re listening you’ll start to see certain names coming up again and again in your reporting.
Webbiquity SMM
MAY 3, 2011
She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s also a founder of a cappella group Common Sound. Diana Adams. adamsconsulting.
Convince & Convert
SEPTEMBER 21, 2010
How frequently will you need to create reports or check the filters? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie.
Webbiquity SMM
SEPTEMBER 12, 2011
Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.
Webbiquity SMM
JANUARY 19, 2012
Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., Reporting is flexible; gShift enables administrators to add explanatory or analytical text comments to virtually any metric within a report. site) is helpful.
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