Waxing UnLyrical

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

The media monitoring report concluded that the earned media coverage was worth a whopping $76,146,720 to the Washington Redskins! The Meltwater and TVEyes report makes the leap to place a monetary value on the earned media, in this case $76 million. Washington Redskins’ Media Coverage Report Fails to Use PR Standards.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

2018 SBA reports show there are 30.2 Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities.

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Is “Social Media” Really Worth It? Musings Following a Facebook Hack

Waxing UnLyrical

Heavens bless them, they jumped into action before 8 am ET that morning, and we spent the next several hours on group text/phone calls trying to retrieve the page, cancel credit cards, etc. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone.

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PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

What a segment of this industry apparently doesn’t understand is that bloggers, reporters, commentators, anyone you’d define as a journalist, don’t owe us – PR pros – a damned thing. Animosity and a deep distrust of the other group has taken root because of this.

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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes. Of course, you will be communicating on social media.

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On The Death Of Google Reader

Waxing UnLyrical

If social media, and the Internet experience in general, is founded on groups, other people, and relationships, why are we still depending on ourselves to find all the news that’s relevant to us? I follow CEOs, entrepreneurs, reporters, athletes, celebrities, college students, and many other types of folks.

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Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

Other vendors like Databox help agencies pull together reports. To make your agency thrive in content marketing, you need to be a strategic partner to your clients, not just a group of writers. Another option is to outsource your content analytics to a vendor. The rewards are sweet. Image: burak kostak via Pexels.

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