Washington Redskins’ Media Coverage Report Fails to Use PR Standards
Waxing UnLyrical
AUGUST 19, 2015
The media monitoring report concluded that the earned media coverage was worth a whopping $76,146,720 to the Washington Redskins! The Meltwater and TVEyes report makes the leap to place a monetary value on the earned media, in this case $76 million. Washington Redskins’ Media Coverage Report Fails to Use PR Standards.
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