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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.

Groups 184
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TikTok is Reportedly Looking to Add a Group Chat Feature Later This Year

Social Media Today

Reports suggest that TikTok is looking to add a new group chat feature to maximize engagement.

Groups 218
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Research Group Makes Music with ETs

The Realtime Report

Research Group Makes Music with ETs LightNet researches the edge of the possible. The group of eight musicians, scientists and artists listened for eight weeks creating one of the first ever musical collaborations between ET’s and humans. Pew Research’s reports that 65% of the US believes that intelligent life exists on other planets.

Research 103
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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Ads Manager conversion reporting These three will almost never match up. Ads Manager Reporting Finally, we have Ads Manager reporting. Browser vs. API Event Deduplication.

Eventful 144
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Facebook Releases New Insights on Groups Usage During COVID-19

Social Media Today

Facebook has published a new report which looks at how people are utilizing online groups during the pandemic.

Groups 218
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Facebook Announces New Rules for Groups to Address Concerns with Misinformation and Hate Speech

Social Media Today

Facebook is implementing new rules on groups, after various reports on how Facebook Groups facilitate the spread of misinformation and hate speech.

Groups 218
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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

Custom conversions provide granularity for both reporting and optimization. You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. Product Groups. Second, I create custom conversions to group products. Do what makes you happy.