Adam Sherk
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Publishing' Social Media 10.2%.
Adam Sherk
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing'
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Adam Sherk
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.
Adam Sherk
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. To anonymize the data I combined each site’s figures into a total number for the group.
Adam Sherk
AUGUST 14, 2012
As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group.
Adam Sherk
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Among that group Real Simple has attracted the largest following to-date. Should Publishers Add “Pin It” Buttons? Cooking Light. Better Homes and Gardens.
Adam Sherk
AUGUST 10, 2011
When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. The YoY increase for the collective group is 720% and quite a few profiles have much higher increases than that. 8/10/11 Diggs by Publisher.
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