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Should You Restrict by Demographic Group?

Jon Loomer

You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. Understand that I’m not referring to the cases where your product is only for women or you can’t sell to people under a certain age. It probably won’t work.

Groups 141
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Facebook Removes Rooms from Groups

Jon Loomer

Facebook is removing Rooms from Groups. We received the following message when starting a Room in my private Facebook group: “Rooms in groups will be removed on November 16. Starting November 10, new group rooms can’t be created. Rooms is technically a Messenger product that’s been folded into Groups.

Groups 153
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LinkedIn Shares Insights Into Public Group Posts Distribution

Social Media Today

A look at how LinkedIn's looking to improve its groups product.

Groups 167
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LinkedIn Shares New Insights into How Public Group Posts are Distributed

Social Media Today

A look at how LinkedIn's looking to improve its groups product.

Groups 187
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Facebook Adds Shops in Groups, New Product Recommendation and Display Options Tied to Group Engagement

Social Media Today

The option will provide new ways to display product listings to Facebook users aligned with dedicated interests.

Groups 214
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Advantage Targeting: How Meta Audience Expansion Products Work

Jon Loomer

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). But, be aware that this may be turned on — I’ve been burned by this in the past when I thought I was reaching a hyper-targeted group. It’s a group selection.

Products 201
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Meta Tests Product Promotions in IG Group Chats

Social Media Today

Meta's looking for more ways to monetize private chats.

Groups 189