Waxing UnLyrical

MAY 14, 2014

Our value to our organization or client lies in our ability to PRovide advice and counsel at all levels. We must be, as I remind my Curry College students day-after-day, the “eyes and ears” of the organization…knowledgeable of current perceptions of our business and current attitudes of those with whom we wish to do business.

Banking 215

Banking Organization Groups Groups 215

Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. Note: this event that will only be live-streamed in the Social PR Posse group, which is completely free to join, but which is only accessible via request.

Consultant 205

Consultant Communities Community building Groups 205

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. I told you how I’ve started doing Facebook Lives in my group as a way to give back.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. While there’s still a lot of communication which happens through those devices, what’s on the rise are people who use their phones all the time, and exclusively, as their only resource to connect to the internet.

Mobile 163

Mobile Creative Commons Template Templates 163

Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Through her role as vice president of marketing for Grow Socially, Samantha has been showing organizations how to improve their marketing and communications since 2012.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

MAY 26, 2011

There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born. That initial group drew people from across faculties and departments.

Team 165

Team Social Media Aggregator Meeting 165

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every Organization Needs a Story. Every company, every organization, every person, needs to do a better job telling their story. Guest Post by Rob Biesenbach. How to Structure Your Story.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

NOVEMBER 7, 2014

As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. There is no organization around that doesn’t say “it’s different.” So here we go. .”

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Strategy Consultant Research Organization 243

Waxing UnLyrical

FEBRUARY 13, 2017

Access to my private Social PR Virtuoso community , where we brainstorm, make incredible personal and business connections, and ALSO do monthly live group calls. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together.

Course 168

Course Module Training Banking 168

Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. If your organization is interested in hosting a community fundraising event, consider the following guidelines to help you achieve success. Remember there is “value” shared from every group participating.

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

JANUARY 29, 2019

Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients. Feature #4: Contact management.

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Features Marketing Statistics Template 169

Waxing UnLyrical

JULY 15, 2015

The second is the critical need for the communicator to have influence among key decision-makers in her or his organization. Without this, how can they be sure that said organization is strategically using all the tools available under the rubric of “PR/Communications” today? The first is the role of influence in communications today.

CPC 100

CPC Skills Influencer Organization 100

Waxing UnLyrical

NOVEMBER 29, 2011

It was a great opportunity for students to explore their options and a fun way for Kate (my colleague) and I to see how some organizations are using QR Codes. Very few of the groups representing tech industries were using them. It is also a great option for groups who don’t have the budget to redesign their display banners.

iPhone 168

iPhone Flickr Groups Groups 168

Waxing UnLyrical

JUNE 8, 2011

Effective this past Monday, CustomScoop announced that, for one year, it will offer free media monitoring services to the first 100 local chapters of the Red Cross or other bona fide disaster relief organizations. You’re probably wondering what a “local&# disaster relief organization is. There is no catch here.

Press Release 194

Press Release Flickr Groups Groups 194

Waxing UnLyrical

OCTOBER 13, 2011

On a good day we’d get them to not only take notice of our organization but respond to our calls for action (ie. Social media simply gives us the opportunity to include a greater number of those stories and from a more diverse group of contributors. Few would argue that our organization shouldn’t have a website.

Social Media 224

Social Media Flickr Guidelines Groups 224

Waxing UnLyrical

JANUARY 8, 2016

Get organized. Get organized. I don’t think there’s anyone who says, “Gee, I wish I could be less organized”…! Some ideas: Check out productivity apps like Asana , they really help to keep your work, teams & projects organized. Spend less, save more. Enjoy life to the fullest.

Statistics 100

Statistics Organization Consultant Groups 100

Waxing UnLyrical

JANUARY 4, 2012

So it’s equally important that the right organization be chosen to run this new domain. Public Interest Registry (PIR) is the nonprofit organization that currently manages.org – the domain that has served the nonprofit community for more than 25 years. So it’s the natural choice for managing the.ngo domain.

Organization 174

Organization Communities Buy Groups 174

Waxing UnLyrical

OCTOBER 17, 2016

Since then, she’s made a concerted effort to get to know her fellow Virtuosos, and really works the course and private Facebook Group (you know what they say, it works if you work it). Sushi, it was basically a major food group of mine when I lived in Paris. So it’s my pleasure to introduce you to Danielle today!

Delicious 100

Delicious Consultant Course Banking 100

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Banking 245

Banking Flickr Library Newsletter 245

Waxing UnLyrical

DECEMBER 23, 2011

So it’s equally important that the right organization be chosen to run this new domain. Public Interest Registry (PIR) is the nonprofit organization that currently manages.org – the domain that has served the nonprofit community for more than 25 years. So it’s the natural choice for managing the.ngo domain.

Organization 165

Organization Communities Buy Groups 165

Waxing UnLyrical

JUNE 4, 2019

More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. Danielle Heiny is a success-oriented branding executive, who helps mission-driven organizations achieve explosive growth by harnessing brand potential, connecting the dots, and optimizing bottom-line results.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

APRIL 5, 2012

In a Fall 1976 article for Public Relations Quarterly , Mr. Bernays stated: “Advice on action is the important function of the professional, based on knowledge of the social sciences, individual and group behavior, on social responsibility and on experiences in coping with these problems in a professional way.”.

Insurance 249

Insurance Banking Flickr Metrics 249

Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. If only I could be more organized – self-criticism. Guest Post by Heathere Evans-Keenan. self-comparison. What a jerk!

Influencer 100

Influencer Patterns Comparison Sentiment 100

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?

Survey 231

Survey Focus Group Proposal Education 231

Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That didn’t stop the early women journalists – they just formed their own group. In addition to volunteering with an organization, here are a few other ways to learn: 1. Image courtesy Cynthia Price, used with permission.

Skills 100

Skills Price Conference Meeting 100

Waxing UnLyrical

FEBRUARY 3, 2016

I have yet to come across a “group tweeting” assignment! Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Social media interaction isn’t exactly a team sport.

Sports 100

Sports Banking Flickr Energy 100

Waxing UnLyrical

MAY 9, 2016

C3 (Content) Weidert Group Case Study: Fisher Tank Company. Why: “While Fisher’s team was somewhat hesitant initially to add an Inbound strategy and tactics to their marketing, today they’re some of the most enthusiastic supporters and promoters of the approach,” as you can read in this Weidert Group case study.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

APRIL 2, 2014

” ~Alan Weiss, principle, Summit Consulting Group. Ann Wylie ( WylieComm.com ) works with communicators who want to reach more readers and with organizations that want to get the word out. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach.

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Class WordPress Widget Consultant 204

Waxing UnLyrical

SEPTEMBER 5, 2012

By maintaining an employee learning group , my backup had approximately 25 other employees in the organization who could assist her with social media monitoring and getting the word out if things got hairy. One is a good start. But if you can increase the number of people who share some of your skills, all the better.

Training 185

Training Flickr Collaboration Social Media 185

Waxing UnLyrical

JULY 29, 2015

Constant feedback is preferred; it is said, “don’t beat around the bush, get to the point with this group.” They also like instant messaging, but shy away from organized meetings and phone calls. This group likes to accomplish work in group meetings, where their priority is to exchange ideas and divvy up the work load.

Instant Messaging 100

Instant Messaging Groups Groups Meeting 100

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. Like most platforms, it has taken time for services like Vine to find their groove. As an example, let’s get back to Mr. Tapper. Simple, direct, and full of useful information.

Instagram 212

Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

FEBRUARY 22, 2012

If you have conducted your research and talked with representative groups of stakeholders from all the publics impacted by your decision, you will be aware of and prepared to respond to both positive and negative reactions. Don’t hide behind a smokescreen of deceit, manipulation, and obfuscation.

Banking 181

Banking Flickr Guidelines Organization 181

Waxing UnLyrical

JUNE 5, 2011

Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. Why: really interesting explanation of Facebook Groups as a mechanism for internal communication. It might be something you can put into play at your organization. Why: tell you what, when Mark decides to rant, it’s g-o-o-d.

Creative Commons 150

Creative Commons Case Study Journal Flickr 150

Waxing UnLyrical

MARCH 2, 2012

Summary: Seuss teaches kids to count and understand colors with his array of interesting creatures grouped in different sized groups, with differing shades. Even if we are a little bug, a whole town (or blogosphere, or organization) may be at stake. #4: Rigid, top-down organizations tend to end up with the king in the muck.

Blogosphere 195

Blogosphere Exercises Flickr Energy 195

Waxing UnLyrical

MARCH 2, 2017

I know there are people in my peer group who think I’m completely full of it every time I announce a new training, or new program (like The Social PR Apprentice™ , which I literally launched this past weekend). Are you staying mindful of adding to the organization’s bottom line through your Social PR work?

Training 100

Training Banking Consultant Education 100

Waxing UnLyrical

MARCH 22, 2011

. “We do primary research prior to making major decisions,&# said Steve – a great rule of thumb for organizations to follow. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. What color?

Research 172

Research Focus Group Survey Statistics 172

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering.

Tools 247

Tools Adwords Marketing Class 247