Sherrilynne Starkie

NOVEMBER 4, 2012

This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JUNE 15, 2013

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event.

Conference 352

Conference Storify Marketing Eventful 352

Sherrilynne Starkie

OCTOBER 15, 2018

This is important because the majority of Instagram users are in the 22 to 35-year-old age group. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. But, putting a couple of dollars behind content can create a great springboard to organic viral reach.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

FEBRUARY 13, 2018

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. Research is a key part of developing a strategy and keeping a program on track.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

FEBRUARY 14, 2019

Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. In the upcoming weeks, Facebook is allowing pages to participate in groups. Called LinkedIn Live, it allows individual professionals and organizations to broadcast real-time video. LinkedIn Launches Live Broadcast Feature in Beta.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. What are their likes and dislikes?

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

APRIL 24, 2018

Instead he should be looking at his organization’s own lack of strategy and disorganized approach as the culprits. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

JUNE 11, 2018

She provided examples of how organizations are moving to collaborative frameworks. A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges.

Collaboration 152

Collaboration Chemicals Airlines Exercises 152

Sherrilynne Starkie

AUGUST 8, 2018

About a hundred news organizations around the world are using the breaking news tool. A group of top US psychologists, researchers and child advocates seek to condemn the tech industry’s use of psychology to hook kids. How Facebook handles breaking news and its life cycle. The Thai Cave Rescue story is tailor made for testing it.

API 150

API YouTube Data News 150

Sherrilynne Starkie

AUGUST 22, 2018

In its continuing effort to clean up its act, Facebook has removed multiple misleading Pages, groups and accounts for coordinated, inauthentic behaviour. If it’s adopted, the feature will boost organic reach and engagement levels for brands. Finally, some good news! Facebook removes content from Russia and Iran.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. How big is this the group in relation to the number of followers overall? They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. Image via CrunchBase. Well, maybe not.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JUNE 22, 2018

It also includes advice from leaders of many successful organizations. Through this engaging book with a simple Do/Don’t format, leaders learn how better communication skills clearly translate to better leadership, allowing them to quickly transformtheir organization, not to mention their relationships and their lives.

Chemicals 53

Chemicals Microsoft Consultant Skills 53

Sherrilynne Starkie

JULY 13, 2018

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. Another nail in the coffin for Fake News.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. A had a group of about a dozen members came together for a very lively discussion. It was held at the head office of CIRA in Ottawa.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

DECEMBER 6, 2018

Facebook’s the Collections let users save, easily organize and find posts from friends, Pages, ads, videos and Marketplace listings. It gives people the flexibility to share more personal moments with a smaller group of followers. A new way to share gift ideas on Facebook. Facebook doesn’t mind ripping off great ideas, right Pinterest?

Exercises 150

Exercises Microsoft Instagram Google 150

Sherrilynne Starkie

JANUARY 20, 2020

Part of this exercise should be to use Twitter lists to group influencer by areas of influence. Find the search terms that people are most likely to use when looking for an organization like yours. Start watching HARO and reviewing publishers’ editorial calendars for opportunities to pitch stories. Paid Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. HTML, CSS and JavaScript. Research Skills.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

AUGUST 28, 2012

The company has a range of premium products that are exclusive to this group. Only a handful of fans and friends will ever see content organically and then, only a fraction of those will expose their friends virally to Facebook page content. Dedicated account team work directly with clients and/or their agencies.

Advertising 312

Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

FEBRUARY 20, 2018

This includes researching, identifying and grouping highly-relevant keywords for search engine ranking. Skilled social media consultants can use Google Analytics and similar tools to gauge both the quantity and quality of organic search website traffic. This includes knowledge and skills transfer to client teams. Keyword strategies.

Consultant 220

Consultant Social Media Marketing Skills 220