Mindjumpers

FEBRUARY 2, 2011

The presentation gave great insight into social media and what to think about when dealing with this – to inspiration for both small and larger organizations. It encourages localization with 20 local station Facebook pages covering specific Southwest airport operations groups. Social media requires people and time.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? Leave a Reply Click here to cancel reply.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? Leave a Reply Click here to cancel reply.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

APRIL 26, 2013

Define a list of topics or themes that you can create conversations about based on your brands values, beliefs and target group. When you have outlined your conversational touch points, then organize it into a conversational calendar along with events such as product launches etc.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog. Similar Posts: 5 Useful Facebook Updates To Notice.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

NOVEMBER 30, 2011

Break them down to valuable insights that you can hand over to other business units in your organization – from communication to product development. You can score them yourself, but the best result will come if you can involve other relevant stakeholders as for instance your target group or KOL’s.

Data 239

Data Social Media CSR Nielsen 239

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JANUARY 3, 2012

In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages.

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

DECEMBER 28, 2010

Storytelling – A Powerful Tool When Branding Your Organization In Social Media : When we talk about social media, it’s the same as talking about connecting and making conversation. This is also the case for the many organizations, brands or companies who want to get their messages across on the web. Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

MAY 4, 2011

The article discusses advertising costs, and starts out by explaining how it costs his employee 6 cents to run a demographic profiling on Facebook (result: 80 people out of 600 million) and target this group with specific ads. Creating a video that can sit on your Facebook landing page, requires thinking, planning, insights and a strategy.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

SEPTEMBER 14, 2012

we are thanks to our Ben & Jerry’s community managers in Sweden, Norway and Finland able to post social content that implement local traditions into the conversations we want to create, conversations that are easy for the target groups to relate to and engage with.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Mindjumpers

MARCH 23, 2016

There are many visual-based brands that invest a great deal of money into Instagram to be able to reach a specific audience or age group. Another thing to start considering is whether Instagram will eventually suppress almost all organic ads, like Facebook does.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Engage them like you engage your customers, because they are your customers as well! Look at it as an incentive, a reward even.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

APRIL 11, 2014

More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. Create an editorial calendar. Measure to readjust.

Products 229

Products Tips Banking Content 229

Mindjumpers

FEBRUARY 24, 2012

But the benefits of using social media inside an organization still remains somewhat unexplored.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

AUGUST 10, 2011

Tweet At Mindjumpers, we have just been informed about a great new non-profit organization, Give-a-Shit.org , which is about making people give a shit and support a good cause by using your social networks. This organization has a new way of approaching and awakening public opinion and awareness to the problems existing in the world.

Social Media 222

Social Media Campaign Organization Social Networking 222

Mindjumpers

MARCH 27, 2013

Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. Those are the ones that fuel the attention and the organic growth of your community. Connecting your brand and product to consumer passions points drives engagement. Does your brand have a social mission?

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

SEPTEMBER 6, 2010

-Knowing when to Engage : The key to good community management is knowing when to engage and when to sit back and allow the community converse organically. Approval Process : It may be that you have a core group of individuals who approve content that gets published online. Leave a Reply Click here to cancel reply.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

-Knowing when to Engage : The key to good community management is knowing when to engage and when to sit back and allow the community converse organically. Approval Process : It may be that you have a core group of individuals who approve content that gets published online. Leave a Reply Click here to cancel reply.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

JANUARY 28, 2013

As Community Manager, your role is to communicate on behalf of a brand, to organize and publish content and to drive and maintain a relationship with the community you manage. In this post, I’ll list some great articles on the topic and point out a trend that you as a Community Manager can’t overlook.

Communities 252

Communities Trends Guidelines Hashtag 252

Mindjumpers

JULY 27, 2011

It aims to help CMOs and social media strategists think about organizing and optimizing social marketing in the context of building the Social Funnel above the traditional marketing funnel. At the same time it lays out the steps and best practices to get the most value from social media investments.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

OCTOBER 21, 2010

Those targets groups you want to reach are out there. Similar Posts: Storytelling – A Powerful Tool When Branding Your Organization In Social Media. Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers.

Social Media 195

Social Media Technorati Communities RSS 195

Mindjumpers

SEPTEMBER 10, 2010

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago? Is there really any change on how the world’s luxury brands are marketing themselves?

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

MARCH 2, 2015

It has helped luxury brands like Chopard to create cinemagraphs for organic social campaigns. Twitter Aim to Regain Momentum with New Video & Group Message Features. Jamie Burg and Kevin Beck have done Tumblr ads for Saks Fifth Avenue and Lincoln Motor Co. Similar Posts: How to secure your Facebook Page from being hacked.

Video 100

Video Tumblr Foursquare Facebook 100

Mindjumpers

SEPTEMBER 23, 2010

Leave a Reply Click here to cancel reply.

Facebook 267

Facebook How To Disqus Fashion 267

Mindjumpers

OCTOBER 6, 2010

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Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

AUGUST 11, 2010

Think benefits for the target group and take care of blog posts, online videos on YouTube, presentations on slideshare, infographics or photos on Flickr, etc. Social content channels Content is the basis of a story and therefore also of word of mouth. Leave a Reply Click here to cancel reply.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

OCTOBER 27, 2014

Users can post relatively personal stuff to share with friends, but also they can follow and interact closely with their favorite stars, opinion leaders, brands and organizations. A survey shows that 57% users follow an organization account because they want to get information on discounts and sales, while 74% expect good customer service.

Platform 251

Platform Social Media Overview Social Networking 251

Mindjumpers

SEPTEMBER 10, 2010

Therefore, as a business wanting to reach a large target group, there’s a good chance to succeed by establishing a presence on social networks. Statistics taken into consideration, it’s more popular than ever to be present at several platforms, and Facebook, Twitter and Youtube each have a large audience.

Social Networking 208

Social Networking Fashion Marketing Disqus 208

Mindjumpers

JUNE 14, 2012

Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. On the page for sport blogs, the Adidas ad runs in a format three times wider than the teasers for organic picks. Set a strategy.

Tumblr 268

Tumblr Marketing Blogger Sports 268