Jeff Esposito

AUGUST 1, 2011

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. We discussed the event that we had just attended.

Focus Group 43

Focus Group Groups Groups Social Media 43

Jeff Esposito

APRIL 17, 2012

There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging. There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest. So if LinkedIn isn’t just about jobs and hiring, what else does it do?

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. Taking such a harsh and unapologetic stance is uncalled for and has only served to tarnish the reputation of this wonderful organization,” says Spodek. No apology.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

JANUARY 8, 2014

I concluded that many of the blogs took the Chicken Little approach rather than noting how this could be a good thing – hanging onto the same core pieces of fear: organic reach for brands would plummet, Facebook was pulling a pay-to-play scheme, or we need to change the way we measure. Facebook is the world’s largest social network.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 18, 2012

Unsurprisingly the usage in this group was quite low: 3.8% Social media is in an infancy stage within most organizations and has some ways to grow. Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

MARCH 25, 2015

The hub’s Community features a catalog of Content Creators, Brands and Groups. The organized hub of user-ranked content is a meritocracy and designed to be a front-line source for anyone who consumes digital content. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. The social content hub.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

The hub’s Community features a catalog of Content Creators, Brands and Groups. The organized hub of user-ranked content is a meritocracy and designed to be a front-line source for anyone who consumes digital content. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. The social content hub.

Content 20

Content Journal Publishing Metrics 20