Akamai Marketing

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? I plan on giving a copy to my clients.

Review 142
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The Wells Fargo Debacle.how to get around it

Akamai Marketing

Here’s a simple suggestion for all those organizations who would like to host incentive opportunities: have them around an industry tradeshow which you sponsor. I heard today that the event industry is starting to organize, what is exactly afoot I can’t say now. There needs to be less Dom and more Vueve. Let’s get smart.

Klout 100
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Collaboration supports successful campaigns

Akamai Marketing

The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. But it isn’t just that – social media combination of skills (marketing, PR, web, technical) and philosophies which merge together to create the social media field.