Waxing UnLyrical

JULY 23, 2014

Add sports into the mix, and I’m seriously embarrassed. I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. .” “Mad Men.” ” “Game of Thrones.” Social media IS impacting TV ratings.

Twitter 197

Twitter Nielsen Sports Flickr 197

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

Klout 161

Klout Nielsen Influencer Social CRM 161

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

NOVEMBER 20, 2015

In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. Although a Nielsen study showed millennials as the demographic most likely to trust advertising, there’s a caveat: They don’t want ads— they want stories and contextual relevancy to their lives.

Advertising 60

Advertising Data Collaboration Blogger 60

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. And much more.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

AUGUST 9, 2016

Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district. This is really neat stuff: A custom audience is a group of people who have a previous relationship with you, perhaps as customers or contacts. Job titles.

Advertising 40

Advertising Facebook URL Campaign 40