Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Waxing UnLyrical

JULY 23, 2014

So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. What does that mean , though? Social media IS impacting TV ratings.

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Twitter Nielsen Sports Flickr 197

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The group identified a few trends in regards to what made a page easy for users to scan and find the information they need.

Content 121

Content Patterns Nielsen Mobile 121

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. 38% of Millennials are bilingual. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

APRIL 19, 2016

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. recently published the results of their research into Instagram influencer payment.

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Influencer Social Media Nielsen Collaboration 99

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte.

Klout 159

Klout Nielsen Influencer Social CRM 159

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

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Research Social Media Nielsen Microsoft 40

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Energy. • Maria Amezaga , Global Social Media Advisor, Shell. • Lanie James – Social Media Specialist, Chesapeake Energy. . • Lanie James – Social Media Specialist, Chesapeake Energy.

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List Twitter Brands Microsoft 155

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. There are many to choose from regardless of your research budget, so get going!

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Cymfony Social Media Tools SM2 152

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. According to Digital TV Research, SVOD revenues will climb by $51 billion between 2018 and 2024 to take its total to $87 billion. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. But with the help of Sprout Social’s Audience Targeting , you can post influencer posts to specific audience groups all within the compose window. Ask them to join one of your LinkedIn groups (or join theirs).

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight. Social proof isn’t new.

Conversation 111

Conversation How To Review Influencer 111

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Ignite Social Media

DECEMBER 16, 2016

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Although Facebook’s quantity of data seems great, it sometimes seems like they should be focusing more on quality.

Analytics 60

Analytics Platform Social Media comScore 60

Waxing UnLyrical

OCTOBER 19, 2010

So far, early research indicates little difference in the length of searches since Google Instant.) Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Keyword research. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 254

Google Class Creative Commons Yahoo 254

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Research suggests that for stronger brands, rewarding both parties works better.

Discount 41

Discount UGC How To Apparel 41

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign. According to Nielsen, 92% of consumers trust recommendations from brand advocates. Do a research on social media.

Influencer 104

Influencer Social Media How To Campaign 104

Ignite Social Media

FEBRUARY 11, 2021

Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. purchases, scheduled events) divided by ad spend.

Social Media 171

Social Media CPC CPA Aggregator 171

ProBlogger

OCTOBER 20, 2012

Today’s new bloggers are a fortunate group. Between learning your way around whatever blog platform you use, deciding on your niche and content, researching the nuances of html, learning to decipher the lexicon and so much more, the work can seem endless. This guest post is by Kate Miller of BestWebsiteHostingServices.org. Walt Disney.

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Blogger Nielsen Blogosphere Hosting 41

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. And much more.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans.

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Its users are mainly university students, though there are a growing group of users who keep using Renren after graduation to keep in contact with their university friends. Besides the 3 listed here, there is a huge group of more specialized social networks. Guest post written by Jens H. Micro blogging.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Buffer Social

JUNE 12, 2016

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Researchers at Rutgers University found that only 20 percent of us are informers on social media, while the other 80 percent are meformers.

Twitter 81

Twitter Strategy Instagram Facebook 81

Mindjumpers

JANUARY 6, 2012

The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group. Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” 5 Key Reasons for Reading this Report!

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Social Media Marketing

MARCH 20, 2013

The Pew Research Center has released its report Teens and Technology 2013. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. At issue: making claims clear in short form.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Are there any habits successful bloggers follow? They use multiple opt-in boxes.

Blogger 54

Blogger Conversation Nielsen Study 54

Convince & Convert

NOVEMBER 20, 2015

Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. Here are the major takeaways from this new market data, complete with an infographic breakdown.

Advertising 60

Advertising Data Collaboration Blogger 60

Convince & Convert

AUGUST 12, 2015

Research the marketing tools that help you pre-schedule your content to publish. Apply that theory to your content: Group similar projects together to knock them out as sprints. If you’re marketing solo , that could involve research (and could very well be why you’re reading this post!). Turn your publishing on autopilot.

Marketing 60

Marketing Project Publishing Survey 60

Writtent Blog

NOVEMBER 25, 2014

Neil Patel’s research indicates that these types of visual content are super popular among users of social media. These types of infographics are especially popular if you’re showcasing original data from your research. Nielsen Norman group has found that pictures of people aren’t just engaging.

Data 111

Data Tips Nielsen Research 111

Convince & Convert

APRIL 14, 2015

Agree To Change As A Group Arienne Holland at Raven Tools needed to improve her team’s blog planning process to save them from “WordPress Draft purgatory,” as she likes to joke. Research shows that most blog readers only read the first 100 words. You can do it, too! It’s the halo effect. Content is data.

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Process How To Team Publishing 60

Buzz Marketing for Technology

JUNE 27, 2008

Chais Research Center for the Integration of Technology in Education, The Open University, Israel. [ [link] ]. Exploring each of the strategies and approaches requires a research project that would extend much beyond the scope of one paper. Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps.

Skills 207

Skills Education Telecommunications Journal 207

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. .&# She shows how to identify and emulate organizations that are “truly social.&#.

Social Media 198

Social Media Tools Tips ROI 198

Koka Sexton

MARCH 24, 2009

Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed ! Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed ! Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56