Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }.

Company 122

Company How To Case Study Mobile 122

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. All exposures associations had before social media; the only difference is the speed of information. Many insurers now have a “social media” endorsement.

Insurance 174

Insurance Activities Social Media Policies 174

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Bill Hartzer

MARCH 29, 2012

Monitor Facebook on a regular basis to identify which pages those that may potentially buy and/or advertise from you like; • Keywords are key – Just as you want to use strong keywords in any blogs or white papers that you post to your site, it is also important to utilize relevant keywords for your Facebook efforts.

Facebook 72

Facebook Marketing Small Business Advertising 72

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY. Image: Pixabay , CC0 1.0

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. Windows group management tools on tap. Network Applications. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Book giveaway.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Convince & Convert

MAY 12, 2016

You won’t need to contact the “not a fit” group beyond sending the thank-you emails. For the “needs nurturing” group, you’ll want to start a post-webinar nurturing campaign, which I’ll talk about next. highlight to tweet) This group has indicated to you that they enjoyed your webinar and want more information.

Tips 60

Tips Survey Hosting Metrics 60

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Leverage LinkedIn groups. Whatever your industry, role, or goal for joining LinkedIn groups, there is no shortage of curated recommendations for the best group.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Newsletters. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? How can I help you?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Social Media Strategery

JANUARY 7, 2010

Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. Do you want cross-team collaboration on a white paper? Post your blog entry, wiki content, forum thread, etc. Cross-promote. Give people an action.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Writtent Blog

DECEMBER 18, 2023

Drip useful content into relevant LinkedIn groups. You can join 50 groups on LinkedIn and unlimited subgroups, and some of those groups have tens of thousands of members. Make a plan to regularly share your content in relevant groups and stick to it. Repackage & repurpose old content.

Tips 98

Tips Content Press Release Marketing 98

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. ve never before seen sub-groups working across organizational boundaries to advance the interests of the sub-group at the expense of the corporation,â?? Read this White Paper » More Partners » Resource Alerts.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Keyhole.co

JUNE 6, 2023

The ideal and most used content assets include blog posts, case studies, social media posts, and email newsletters. B2B buyers are a discerning group, meticulous in their research before making purchasing decisions. First, decide on the content assets where you want to plug your product. that speaks to these points.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. State Indicator – Turns orange when you’re in that section 2. First, never blow off a post.

Social Media 119

Social Media Strategy Consultant RSS 119

Mindjumpers

SEPTEMBER 23, 2010

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Facebook 267

Facebook How To Disqus Fashion 267

Webbiquity SMM

MARCH 29, 2016

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Also add these links to employee email signatures, in marketing emails and newsletters, and on digital product collateral.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Subscription-based newsletters . Find the pages, groups, websites, and publications that target the same audience you do, and try to leverage their audience to amplify your message. Self-tests and calculators. BOFU (Bottom of the Funnel).

Content 169

Content B2B How To Types 169

Debbie Weil

JULY 7, 2011

In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. In fact, he reminded me of something I had completely forgotten. Are you paying them?

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. In fact, he reminded me of something I had completely forgotten. Are you paying them?

Social Media 124

Social Media Case Study Sample Samples 124

ProBlogger

JULY 15, 2021

Last week I talked about newsletters, and what you can do to increase your email list subscriptions. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. Or you could give them membership to your Facebook group of forum. a sample contract).

Sample 47

Sample Samples eBook Newsletter 47

Convince & Convert

SEPTEMBER 21, 2010

It’s not a Facebook group, it’s not a YouTube video and it’s not how many follow you on Twitter. It’s not a Facebook group, it’s not a YouTube video and it’s not how many follow you on Twitter. I have a small, independent, real estate brokerage. Granted, there is a lot to “get&#.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

JUNE 9, 2020

“A good place to start is by identifying a small group of influencers within your organization who already actively share company content and represent your company’s best interests. The C-level executives are also a key group to onboard to advocacy. See which groups produce the most conversions. Run a Pilot. Gamification.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

JULY 15, 2021

Last week I talked about newsletters, and what you can do to increase your email list subscriptions. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. Or you could give them membership to your Facebook group of forum. a sample contract).

Sample 26

Sample Samples eBook Newsletter 26

ProBlogger

JULY 15, 2021

Last week I talked about newsletters, and what you can do to increase your email list subscriptions. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. Or you could give them membership to your Facebook group of forum. a sample contract).

Sample 26

Sample Samples eBook Newsletter 26

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. You’ll also want to email a link to your list (sometimes in a larger newsletter). That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. Photo Credit: Gorilla Suit.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Buzz Marketing for Technology

JUNE 27, 2008

Sign In. | | Free Newsletters. White Papers. Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy Copyright © 1999 - 2008 AllBusiness.com, Inc. © Copyright 2008 The Gale Group, Inc. Business Advice |. Professional Journals |.

Applications 100

Applications Software Diagrams Real Estate 100

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. How can I help you?

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

NOVEMBER 6, 2013

Email or electronic newsletters: e-newsletters and marketing email messages serve two basic functions–to share information of value to recipients, and to persuade recipients to take action. Newsletters themselves, new and archived, can be posted on the company website, where they provide search value.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

NOVEMBER 12, 2013

Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. The three tactics viewed as most effective for generating SMB B2B sales leads are company websites, email newsletters, and tradeshows. eMarketer ). BizReport ).

Statistics 226

Statistics Social Media B2B Journal 226

Hootsuite

SEPTEMBER 17, 2020

Download our white paper on audience research for free today. Step 3: Set up the ad group. An ad group is a group of ads you might have that share the same themes and target. You might want to create an ad group for “running” in that case. Do you want visitors to sign up for your newsletter?

Adwords 145

Adwords Google Campaign Cost 145

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You nailed it.

Campaign 60

Campaign Groups Groups Analytics 60