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The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. I guess that means changes are coming… “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” We have a chance.

Feed 158
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

Sports 83
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.

Sports 281
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Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. One team; two launches; double the publicity both on and off the sports pages.

Sports 310
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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Originally published January 12, 2011).

Groups 337
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COVID-19 and Social Media Marketing: April 6th Update

Ignite Social Media

The top 5 categories in which buyers expect to spend LESS in the next 1-2 months include: Concert & Event Tickets (60%) Trips & Travel (57%) Handbags & Accessories (52%) Sporting Goods (51%) Workout Clothing (48%). On those groups listed, Brands’ account rank last at 8% and then Bloggers/Vloggers at 9%.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Largest age group: 25-34 year olds. Largest age group: 30-49 year olds. Largest age group: 50-64 year olds.

Platform 118