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Paying Homage to the Social Technographics Ladder

Ignite Social Media

I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. As near as I can tell, Forrester now publishes what they call the Consumer Technographics Benchmark Survey , which covers far more than social media. Social Technographics Today .

Survey 148
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In normal circumstances, several ideas for team names and logos would have been run by a few small groups of selected people in advance of any launch.

Sports 281
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

If that were the case, Microsoft wouldn’t have dropped $1.2 Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social. Streamline project management.

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#BrandsGetReal: How brands can lead on social movements

Sprout Social

That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. Audiences believe brands are well-positioned to bridge the gap across different groups of people and garner wide attention. — Microsoft (@Microsoft) June 23, 2020.

Brands 117
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How Social Media is Combating Hate Speech

Socialmedia.biz

A Pew Research survey found that out of the 77% of the Americans who own a smartphone, a vast majority spend an average of 5 hours a day—almost double the amount of time from 2013—scrolling through their Instagram feed, calling/texting their friends, and playing games, among other activities.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. You can group by location, target industry, CPM, or whatever makes sense for you, and refine those groupings further as you learn more information about each lead. Make Use of Lead Generation Forms.

B2B 148
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The Energy Behind Cryptocurrency And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Facebook announced last Friday that they will use surveys to rate news organizations and assign them trust score. Last week , an artificial intelligence program built by Alibaba and Microsoft beat humans on a Stanford University reading comprehension test. How will they do this? Complex algorithms? Hire thousands of people to monitor?

Energy 51