Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. It offers features like Groups or Pages, facilitating the creation of dedicated spaces for B2B communities to share insights, discuss industry trends, and connect.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Ensure the influencer’s audience has similar characteristics and behaviors as your target audience Set specific goals for each influencer to track metrics and ROI. Webinar Platforms.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

FEBRUARY 14, 2023

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. ZoomInfo To Caroline Salis, Social Media and Community Manager at ZoomInfo , social advocacy groups are a type of community.

Authentication 90

Authentication Examples Class Team 90

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Google Digital Garage free webinars, workshops and live trainings. Type: Webinars (London time zone) + certifications.

Training 115

Training Course Resources Social Media 115

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have.

Discount 59

Discount eBook Campaign Process 59

Social Media Strategies Summit

DECEMBER 7, 2023

Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. For those groups of students that are going to be increasing, chances are their culture has a very strong family focus.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

NOVEMBER 30, 2020

When creating reports from scratch, you can now see how each metric will appear, and adjust the reporting tiles in a preview window before finalizing the report. For customers on Enterprise Plans with Paid Hootsuite Impact, there are improvements to LinkedIn Video metrics, too. Source: Hootsuite. Find out more.

HootSuite 119

HootSuite Instagram Metrics Template 119

Buffer Social

JULY 5, 2023

Here’s one interesting question I got from the Superpath community when I searched for the keyword content metric. So, you can easily quote this in any article regarding content metrics. 💡 Pro tip: If you use Gmail, create labels to categorize newsletters into different groups.

Research 77

Research Google Newsletter Curation 77

Sprout Social

APRIL 28, 2020

A solid system is comprised of: Which people/groups you’ll report to. What goals or areas each of those groups needs information on. The social metrics you’ll report on. When do key metrics need to shift? That translation requires a social media reporting system. The tools you’ll use. What your reporting cadence will be.

Report 117

Report Social Media Social Media Management Project 117

Webbiquity SMM

DECEMBER 10, 2013

business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization. of a website’s content drives more than 50% of its traffic. (

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

FEBRUARY 24, 2022

The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales. ” -Whitney Blankenship, from the webinar “What Does Employee Advocacy Bring to the Table for B2B Brands?” Leverage Industry Pages and Groups. Key Takeaways.

B2B 171

B2B Brands LinkedIn Groups 171

Sprout Social

MAY 5, 2022

Tags help social marketers group and categorize posts for flexible reporting on content, creative and campaigns. Campaigns , which group posts, incoming messages and assets that align to an overarching campaign, like a promotion or an event. The thing is, what we’re talking about has nothing to do with mentions or the @ symbol.

Campaign 86

Campaign Team Report Types 86

Sprout Social

MAY 23, 2023

And 82% of that group report that those tools have already driven positive results. Think: experimenting with new content formats or digging deeper into performance metrics. To learn more about AI in marketing today, register for our The State of Social Media & AI webinar on June 1.

Team 132

Team Social Media Management Skills Trends 132

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Sprout Social

JULY 31, 2019

From there, you’ll need to input the email address(es) for your new user(s), and choose which Groups and profiles you’d like them to have access to. All of the Social Media Metrics That Matter. On these reports, you’ll see Profile- and Page-Level metrics. Sign up for a Sprout Social Webinar. View your reports.

Team 82

Team Notification Report Metrics 82

Jon Loomer

FEBRUARY 8, 2017

All new webinar registrants, training program students, and Power Hitters Club – Basic members get their private content on powerhittersclub.com, which uses Memberium to show the right content to the right users. Someone may register for a webinar on my website via an Infusionsoft form. I still use it for large webinars.

Software 60

Software Vimeo Embedding Hosting 60

Sprout Social

APRIL 9, 2020

Lead generation campaigns promote gated content and require users to fill out a form in order to download a free guide or watch a webinar. In the last year, the organic social team’s main KPI was impressions, and conversely to paid, video was driving those metrics. Creative assets and messaging pave the path to those goals.

Social Media 136

Social Media Collaboration Team Organization 136

Razor Social

JUNE 22, 2017

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. What I tell to the groups I speak to is that they need to focus on strategic content, relationships, and technology. Imagine if instead of allowing yourself to get caught up in vanity metrics (e.g.

Social Media 110

Social Media Content Survey Influencer 110

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Akamai Marketing

JULY 6, 2011

I recently listened to a webinar by Guy Kawasaki – do you know that guy responds to all of his @mentions? Because I KNOW you still use number of followers as a success metric and because of that, you need to know who they are. And if you tell me you are too busy to respond to everyone, I say, its time to get some help.

Klout 221

Klout Twitter Creative Commons Facebook 221

Webbiquity SMM

APRIL 11, 2012

This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. Is it the need for belonging?

ROI 78

ROI Strategy How To Marketing 78

SocialFish

APRIL 5, 2011

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

Review 150

Review Social CRM Module Consultant 150

Sprout Social

SEPTEMBER 14, 2023

“What makes this series so special is that it was spurred organically from our community—it was something they were already posting about,” Glossier’s Senior Manager of Social Media and Digital at Glossier Jamie Dinar explained in a Sprout webinar. “We This starts with evaluating your customer care effectiveness.

Strategy 121

Strategy Brands Content UGC 121

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Group participation. BlissPR is all B2B, and heavily blog-focused. Same with MLT Creative.

Content 129

Content Marketing Cost Metrics 129

Jon Loomer

APRIL 12, 2017

And it makes it mostly worthless for webinar registrations. Want to view metrics on how these units are performing? You can’t ask for first name, last name or any other information (again, at least for now). This is a little frustrating for publishers who need additional information. Unit only appears when it’s relevant.

Facebook 167

Facebook How To Newsletter Mobile 167

Audiense

JANUARY 31, 2017

Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. Knowing how your audience thinks goes a long way to turning metrics into money. Become a mind reader. More info here.

ROI 60

ROI Social Media Metrics Campaign 60

Akamai Marketing

MARCH 23, 2011

Resources: Register here for a Webinar with the authors on March 31st, sponsored by Social Media Club Share and Enjoy: Tags: Review , small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! I plan on giving a copy to my clients.

Review 142

Review Company Klout Policies 142

Convince & Convert

JANUARY 11, 2016

Predictive Metrics. In response, smaller, highly actionable groups are popping all over the US like SalesHacker, TOPO Councils, Content2Convergence, and others. My advice to marketers: Create a mentor group and best practices library. Look to free webinars, podcasts, online courses, and events in your area.

Education 60

Education Process Software Analysis 60

Sprout Social

MARCH 1, 2017

Feel free to ask your own social media marketing questions in our Facebook group. CST for a valuable webinar from Lucas and Team Sprout as part of Digital Agency Day. Sign up to attend the webinar here. None of the discussions catching your eye? Wednesday, March 1: Listening vs. Monitoring on Social Media.

Upcoming 40

Upcoming Yahoo Apple ROI 40

Hootsuite

OCTOBER 8, 2019

Watch the webinar to find out the top 3 trends now. Create a marching band group and alumni page like the University of Iowa does. Make a group for it like Loyola! No matter what kind of Facebook group you choose to create, it’s a great opportunity to get students involved too. Does your school have a marching band?

Education 111

Education Social Media Tips Policies 111

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. Is it the need for belonging?

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Koka Sexton

MAY 2, 2011

But with proper metrics in place and a good plan, anything is possible. There have been 12 webinars with great guests like Jill Konrath, Anneke Seley, Barbra Giamanco and many others. The Social Selling LinkedIn group is over 400 members and many great conversations have been going on around social media and sales.

SM2 72

SM2 Alterian Metrics Training 72