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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

There are incredible tools and services at your disposal, most of which don’t cost a dime. I won’t dive into the tactics of how to use these tools in this post, but below I reference the ways any person or business can build a community on a limited budget. But that doesn’t mean you can’t build yourself a thriving community.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.

Vocus 184
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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. What are LinkedIn groups? Then, toggle Display group on profile to off.

Groups 143
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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology.

Brands 129
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50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data. RefDesk - A free and user-friendly website, RefDesk is the place to go when you need fast facts and essential reference tools. Census Bureau - The American FactFinder from the U.S.

Resources 236
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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

The Village has to Fix the Monster – trolls – and use social media and social tools to do that. We use email, telephone and social media in peaceful, person-to-person counter-protests against groups that target abortion facilities, providers and patients, as well as their families and communities. What is Trolling?