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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Find relevant groups on Facebook and LinkedIn. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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Successful Blogging for Small and Medium Businesses

Akamai Marketing

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Blog regularly 1-3X minimum per week. This is the blogger as task-master part. Let your talented employees be your bloggers – ask for volunteers to start.

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Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

Message Boards. What Can Social Networking Do for Your Organization? To get started, visit the popular social bookmarks manager del.icio.us  or another social bookmarking Web site and pick a tag that for your organization or cause. Browse by category: Browse by category. Hosted Applications.

Tips 174