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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr.

Tourism 114
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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

You can’t even limit age groups. What if there could be an account-wide location setting that isolates travelers for the tourism industry or local residents for service businesses? ” You custom audiences. No lookalike audiences. No interests and behaviors. What you see in the image above is it.

Campaign 186
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Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85
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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government. She suggests joining the Government Social Media Group on Facebook. Watch the panel below or read on for some highlights from the session!

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A Comprehensive Guide to Travel Stocks in 2023: Opportunities and Risks

BeingOptimist

These sectors include: Airlines Cruise lines Hotels and resorts Online travel agencies (OTAs) Car rental companies Tourism service providers Travel stocks are shares of publicly traded companies operating within these sectors. This competition can lead to price wars, reduced margins, and the need for continuous innovation.

Travel 40
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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

Musicians and boy bands always have a group of loyal fans, but no group seems as strong as the BTS Army. And this fan-based marketing has paid off quite well for the band and the team, for their loyal fans also serve as brand advocates—their fans have gone as far as to sponsor billboards in Times Square for BTS. RT TO SPREAD!

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Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers.

Travel 40