Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. I forget.).

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Influencer Marketing Banking Communities 100

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. I miss the excellent speakers and camaraderie, but Debbie’s tweets allow me to maintain a connection to the group and continue learning from my desk 230 miles away in New Jersey. There have been so many great resources coming my way lately, I just had to share.

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Resources eBook CSR Social Media 251

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Or that I’ve never really outgrown comics and cartoons.

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? This is a group exercise for an internal team working for a client. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. There may even be peer groups that are more prone to use Snapchat than others. Texting and emailing are dinosaurs to them.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Will Vine and Instagram videos be the preferred method for digital marketers in 2014?

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

MAY 23, 2019

Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Look critically at your company’s online presence and social media to get an “outside” idea of how you are perceived.

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Organization Communities CSR Class 132

Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. She is an experienced marketing and communications expert. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

MARCH 19, 2014

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. measurePR Recap: Complying Socially with Eric Schwartzman. See you then!

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Training Privacy Applications Social Media 211

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

Communities 195

Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. It’s complicated.

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Content Study Flickr Advertising 256

Waxing UnLyrical

OCTOBER 5, 2011

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. Social Media won’t work for me.”. You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales. Use social media to create demand from both sides. Horsefeathers!

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B2B Sports Flickr Retail 206

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

OCTOBER 18, 2011

And any serious thought as to how social media might actually change the way brands communicate with audiences in a mutually beneficial way is left by the wayside. ” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add).

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Hotels Guidelines Project Groups 151

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

DECEMBER 13, 2018

Get away from all communication, social media, etc. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Turn on Do Not Disturb on your digital devices.

Strategy 175

Strategy Energy Small Business System 175

Waxing UnLyrical

JUNE 1, 2016

Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Millennials are the largest age group of people at a time, just like the Baby Boomers were during their time. We could probably also learn a few things from the Baby Boomers about the pre-social media era.

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iPhone Meeting Groups Groups 100

Waxing UnLyrical

SEPTEMBER 4, 2013

The use of anthropomorphism in brand identity and marketing, whether to describe consumer characteristics (e.g. What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups. Charm of Finches.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

MARCH 16, 2012

The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

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Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. For instance, a pet grooming website might define their market as “pet owners.” ” However, this is a diverse group – far too diverse for writing targeted copy.

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. Might be media, bloggers, celebrities, social media mavens. The keys are: To find the right balance between the two groups. Thanks, NBC.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

AUGUST 4, 2011

This is especially true when we’re tasked with speaking to a wide audience that includes groups who aren’t historically considered mainstream. The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. The only social media tool for that is a keen sense of awareness. .

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. RSVP in the Social PR Posse group (if you’re not already part of the group, just request to join and I’ll approve you).

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

AUGUST 22, 2012

Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He does social media management for KimberMedia and does marketing/PR for @bgckids.

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Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

NOVEMBER 19, 2010

In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

MAY 2, 2016

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover.

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Change in reputation? Know beforehand & avoid vanity metrics #measurepr.

Vocus 198

Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. He does social media management for KimberMedia and teaches for @bgckids. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

NOVEMBER 27, 2012

Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. If you aren’t focusing on media relations, you’re in trouble. More than 2.9 Awareness is valuable.

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Automotive Conference Influencer Campaign 100