Sherrilynne Starkie

JUNE 7, 2012

The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies.

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Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

OCTOBER 17, 2018

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. Should women take a 10-day social media fast? The world survived.

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YouTube Focus Group Google Newsletter 199

Sherrilynne Starkie

DECEMBER 31, 2014

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. Related posts: Writing tricks for content marketers.

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Content Committee How To Curation 282

Sherrilynne Starkie

FEBRUARY 10, 2013

#hmvXFactorFiring”, and “We’ve all been fired, in a group, of 50+ people! Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. In fact, it fuelled interest and the debacle went viral in social media. hmvXFactor” (sic).

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. LinkedIn keeps getting better and better for marketers and sales professionals.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

AUGUST 8, 2018

My Top Five weekly round up of must-know social media news! This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work?

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API YouTube Data News 150

Sherrilynne Starkie

APRIL 13, 2013

The announcement comes just a few short weeks after the original name, the Tomahawks, was pulled the day after it was launched due to a social media backlash about name being insulting to First Nations culture. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections.

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Sports Consultant Newsletter Team 310

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. WhatsApp is testing an algorithmic feed for Status.

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Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. Zoomers are the youth market of 30 years ago, the post-war population bubble. It’s a vast group of more than 14.5 Content marketing is king. BoomerNation.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

NOVEMBER 8, 2018

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Majority of holiday shoppers choose ‘blended retail’ A new NPD Group survey show that shoppers are looking for a blended retail experience this holiday season. — SS. — SS.

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Retail Trends Survey Small Business 150

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Not so much. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Finally, some good news!

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News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Canadian Ad Spend by Media By Dentsu Aegis Network. Worldwide digital media spend will increase by 12 per cent in 2018. Online video (+24.6

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Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). See point No.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. They generate income for each website visitor. — SS.

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Google Film Instagram News 279

Sherrilynne Starkie

JULY 19, 2013

How big is this the group in relation to the number of followers overall? Upgrade Your Twitter Marketing. Featured Headline Social Media Twitter analytics Best practice Social network' This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MAY 15, 2015

As a young mother, I was part of a women returners’ group exploring career choices. Our group facilitator had arranged a tour of Ottawa’s Civic Hospital, so that we could see for ourselves the many jobs and career choices in healthcare. Related posts: Branding You: using social media to find a job.

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Meeting Reputation Groups Groups 150

Sherrilynne Starkie

MAY 14, 2018

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. But now infuencers include a much broader range of people.

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Influencer How To Policies Reputation 218

Sherrilynne Starkie

AUGUST 7, 2018

Media, movies and artists take the biggest drops at 64, 68.6 Rethinking Facebook Marketing. It takes understanding of who they are as people, not just as a demographic group. Brands are least affected at 49.5 per cent respectively. Buffer & BuzzSumo. Next is the need to really get to know the audience. How do they behave?

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Brands Facebook Study Mobile 150

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media).

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JULY 13, 2018

Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. Sherrilynne Starkie. followers . Top Five: YouTube's Fake News fight. Listly by Sherrilynne Starkie. Follow List. Embed List.

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News YouTube Instagram Questions 34

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Social media users can receive voice messages on mobile and on web. Facebook’s ‘Watch Party’ lets Groups watch videos together.

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Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. A had a group of about a dozen members came together for a very lively discussion. It was held at the head office of CIRA in Ottawa.

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Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JUNE 9, 2013

Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. 5 Questions Social Media Marketing Analytics Can Answer.

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Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

DECEMBER 19, 2017

There is no 'holiday lull' in social media! It means people can temporarily unfollow a person, Page or group for 30 days. More evidence that blogging delivers real content marketing results. A whopping 85 per cent of bloggers report positive results from content marketing. Follow List. Embed List. Dec 17, 2017.

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Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing.

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Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

SEPTEMBER 12, 2018

In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). A handful of companies, such as Facebook and Google, dominate global markets. But social media is definitely opening up new avenues for participation.)

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Hotels Communities Industry Social Media 342