Groups, Marketing and Social Media - Social Media Informer

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. It’s much harder to make difficult decisions about what you should do.

Strategy

Strategy Social Media Committee Resources

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. It’s much harder to make difficult decisions about what you should do.

Strategy

Strategy Social Media Committee Resources

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. Change can be good.

Social Media

Social Media Platform Communities Advertising

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. Change can be good.

Social Media

Social Media Platform Communities Advertising

Time To Evolve How We Target Social Media?

Dave Fleet

SEPTEMBER 7, 2010

As a result, we’re seeing more and more programs based on “insights&# like: Only eight per cent of Canadians in the target demographic are inactive in social media (according to Forrester ). We need to reach our target market in the place they inhabit. Tags: social media strategy audience.

Social Media

Social Media Proposal Analysis Policies

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

MAY 12, 2010

As Ray puts it, “Marketers must view their customer service organizations as a key component in brand-building efforts&#. You must respond: As Ray writes, “how can you ignore damaging accusations that accumulate within your own Facebook group? Tags: social media strategy. How does your organization shape up?

Organization

Organization Social Media Airlines Issues

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011.

Trends

Trends Facebook Sports Blogosphere

Sysomos Acquired By Marketwire

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Note: CNW Group is a 76design client. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Acquired by. Jive Software. January 2010.

Sysomos

Sysomos Alterian Filtrbox Attensity

Why And How To Scale Social Business Programs

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support.

How To

How To System Social Media Management Trends

5 Steps to Thinking More Socially About Communications

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid. It’s a waste.

CPM

CPM Comparison Diagrams Sentiment

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

OCTOBER 17, 2017

Our team has undergone a significant transition to broaden our capabilities from our historical core strength in social media into additional digital marketing areas. For example, for several years we incubated a specialty group within our Digital team. This has been a significant focus over the last few years.

Team

Team Construction Skills Groups

Book Review: The Social Customer

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

Social CRM

Social CRM Review Overview Energy

Eight Tips for Scaling Social Customer Support

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Build an army of advocates. Structure for scale.

Tips

Tips Social CRM Reputation Knowledge Base

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

OCTOBER 17, 2017

Our team has undergone a significant transition to broaden our capabilities from our historical core strength in social media into additional digital marketing areas. For example, for several years we incubated a specialty group within our Digital team. This has been a significant focus over the last few years.

Team

Team Construction Skills Groups

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Avoiding social media osolescence.

Influencer

Influencer Hubspot Case Study Press Release

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

MAY 10, 2010

So, if your Facebook Page falls into “owned media&# in our social media ecosystem , Community Pages would fit more into “earned media.&#. The piece also noted that “community pages will indeed help make official brand pages more distinct from third-party pages and groups on the site.&#.

Communities

Communities Brands Wikipedia Microsoft

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Social media is earned media, not paid media.

Campaign

Campaign Social Media Marketing Loyalty

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

FEBRUARY 21, 2011

2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing. Mashable: Text a Nearby Group of Friends With GroupMe’s New Foursquare Feature. Mashable: HOW TO: Grow Your Sales and Revenue Using 2D Codes.

SEO

SEO Mobile Foursquare Journal

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

MARCH 17, 2011

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. Don’t feel that you always have to be in sessions. Conclusion: Worth it.

Content

Content Conference Flipboard Meeting

20 Social Media Trends for Business in 2011

Dave Fleet

JANUARY 27, 2011

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. I grouped the trends into five themes: Silo-busting. Trend #2: Social customer support. Maturation of social media.

Trends

Trends Social Media Curation Reputation

Social Media Informer

Dave Fleet

(Social Media) Strategy: Lessons from the Trenches

(Social Media) Strategy: Lessons from the Trenches

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Not your grandparents’ social: The ongoing evolution of social media

Not your grandparents’ social: The ongoing evolution of social media

Time To Evolve How We Target Social Media?

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Sysomos Acquired By Marketwire

Why And How To Scale Social Business Programs

5 Steps to Thinking More Socially About Communications

My Team Makes Me Uncomfortable – And That’s A Good Thing

Book Review: The Social Customer

Eight Tips for Scaling Social Customer Support

My Team Makes Me Uncomfortable – And That’s A Good Thing

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Why Facebook’s Community Pages Could Give Brands Headaches

Four Reasons Your Social Media Marketing Campaign Sucks

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

SXSW 2011: Strong on Networking; Less on Content

20 Social Media Trends for Business in 2011

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