Buzz Marketing for Technology

APRIL 7, 2009

And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. One of my biggest concerns about coming into a new environment and managing a whole new group of people was - how am I going to build a network of trusted peers and sales people who I can tap into?

Yammer 160

Yammer Social Media ROI Social Networking 160

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. But also you can think of this as where you can use your content in other social spaces. Send this page to Print Friendly.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. The following is a transcript of our conversation.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. By some estimates, Hispanics will outnumber all other cultural groups in the U.S. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

JUNE 1, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media.

Collaboration 100

Collaboration Storify Upcoming ROI 100

Buzz Marketing for Technology

MAY 15, 2013

That responsibility should belong to the chief marketing officer. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Other types include customer relationship management (CRM) data and social media data.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

SEPTEMBER 10, 2014

What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more? I think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval. What could this mean for the average marketer’s career?

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

JANUARY 5, 2009

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). were also frequently mentioned (Social networking, blogging, etc.). Social Networking and Social Media is coming to an end in the minds of marketers? was cited most frequently.

Web 2.0 100

Web 2.0 Survey Marketing Social Networking 100

Buzz Marketing for Technology

MAY 30, 2012

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. The last decade has indeed been tough for and on marketers. Budgets: Marketers have been asked to do more with less for years now.

Data 206

Data Campaign Metrics Project 206

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Vitrue a social media marketing platform determined that the. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. That is exactly why Social Media is so special, so different.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. Both have inherent limitations.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Use the groups features and find groups where you might want to contribute.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. it was hard to find a “pure” grouping of these out on the Socialsphere.

Conversation 100

Conversation Social Media Cost Strategy 100

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch.

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. This grouping was a little bit different with: Twitter Power, Social Media Marketing an hour a day, and LinkedIn for Dummies. Not bad recommendations but not exactly “personal”.

eBook 100

eBook Sites LinkedIn Groups 100

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Add to groups/events. Groups/Events. Social Media. link] Zen and the Art of Rogue Employee 2007/05/25/government-20-butterfly- Management wing-storm/ Yankee Group [link] â?£ Are you human? Sorry for asking). Enter the text in the image. Cannot see the image? Reload image ). 9 comments |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

OCTOBER 11, 2008

Brandon Hall Research Innovations in Learning : This group is for. Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ). EdLinks : A Social network for Learning 2.0 Groups : Community spaces for Australian educatos (edna). group : A community for sharing ideas, concepts, and technology.

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. While females represented the largest group of application users (73%), 54% of the men were more likely to be heavy app users.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

MARCH 16, 2009

Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Main My Page Members Forum Videos Photos Groups Events. Create a group to connect with other people who may share your interests. and how social media tools can be used by learning professionals. Im going to introduce concepts like tagging and RSS readers to our Education group. Work Literacy. GETTING STARTED.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Buzz Marketing for Technology

OCTOBER 14, 2008

cartoon heart on learning to listen: how pr can join the social media conversation. outdoordating on online dating market - down in US, up in EU. Tomorrow Ill be giving a presentation about blogging to a group of radio producers and executives. This could then lead some to want to market an "industry standard"--esp.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. The messenger is the person, group, or organization that delivers the information to the audience. and Social Media trends. I work with Bonasources Wild Apricot marketing team. Remember Me?

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Where can B2B Marketers begin to improve their results? A: Here are two quick ways to boost marketing efforts: 1. Target current customers.

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

JUNE 23, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. In fact, I recently completed the transition a 100% media green state. Friendfeed has a feature called Rooms that you can use to share links with either the public at large, a small group of friends or just yourself. Great topic.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

JULY 2, 2008

Is it okay for a learning professional to be unaware at this point of social media and its impact on learning and work? This makes using something like google docs or pbwiki as an experiment somewhat difficult for the poor, lonely learning professional. I'm not sure I buy this. Clark Quinn - Learnlets: Lead the Charge?

Wiki 189

Wiki Web 2.0 Wikipedia RSS 189

Buzz Marketing for Technology

SEPTEMBER 29, 2008

This relational group will be a much smaller subset of the network of folks that you know. A network built from relationships that are carefully tended is likely to become a remarkable group of lifelong friends and colleagues. Why all the Fuss about Blogs in Marketing Strategies? A Rubric for Social Media Expertise.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JULY 22, 2008

· Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. I love social media and online collaborative tools. social media. Leveraging Technology to Turn Virtual Organization into Vehicles of Collaboration. July 2, 2008 at 7:45 pm. · t think itâ??s

Collaboration 100

Collaboration Organization Web 2.0 Tag Cloud 100

Buzz Marketing for Technology

OCTOBER 13, 2008

The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. We cover the broader market and what we are doing at Connectbeam. How to build out a good-sized social network? A key understanding of social networks is that people want interaction.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Billy Ray Cyrus – tapped into a whole group of country music fans.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100