Akamai Marketing

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Social Media 101 for Business

Akamai Marketing

Last night’s class taught me that the future of social media is looking good if future participants are any indication. There still exists a natural curiosity around social media. For those of us in social media, it sometimes seems as though everyone participates in social media.

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Who we are…not what we are in social media

Akamai Marketing

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Social media really messes all that up, doesn’t it?

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Social Media Complainers – your new BFF's

Akamai Marketing

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

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On Alice in Wonderland and Social Media

Akamai Marketing

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Recently, I’ve been thinking about how social media compares to Alice in Wonderland. Be prepared to test the market, and don’t be afraid to fail.

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

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