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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. There is NO Passive Marketing with Social!

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

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Sysomos Acquired By Marketwire

Dave Fleet

Note: CNW Group is a 76design client. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Influence: a.k.a. Tweet This!

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring.

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Introducing @Flextronics to the Social Web

Ari Herzog

Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. Their co-founder discovered me on LinkedIn when I answered this question on a group. When he's not blogging, Ari helps brands improve their digital media marketing.

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