Advantage Targeting: How Meta Audience Expansion Products Work
Jon Loomer
MAY 22, 2023
In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). But, be aware that this may be turned on — I’ve been burned by this in the past when I thought I was reaching a hyper-targeted group. It’s a group selection.
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