Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

SocialFish

JANUARY 11, 2011

As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) The Trainer’s Social Media Tool Box. Need help with Social Media policies? Make No Mistake.

Postrank 170

Postrank Handbook Case Study Press Release 170

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Jason Yormark

AUGUST 25, 2010

Most achieved a Postrank of higher then 6, and 9 out of the 10 articles dealt with social media. For those not familiar, Postrank is a nifty little WordPress plugin that provides some analysis into the social engagement factor of the content you create. 9 of my top 10 blog articles are social media related.

Data 184

Data Postrank WordPress Course 184

Waxing UnLyrical

NOVEMBER 19, 2010

In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

NOVEMBER 27, 2010

That you are not an island ruling the world but, rather, one in an archipelago of quite delightful islands… that a certain group of people have visited, and been charmed by. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? That you are a law unto yourself.

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. A large group of sites have hostrank scores in the 3,000s or 4,000s so there is not a lot of separation between the news organizations in the middle of the pack.

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Sites News Postrank SEO 112

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

DECEMBER 24, 2010

But after a while, he found a group of people from a range of backgrounds – from fishermen, to a freedom fighter, to a tax collector – to take on this task. Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help?

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Share it here!&# and link to your post.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

Google 254

Google Class Creative Commons Yahoo 254

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Kikolani

NOVEMBER 23, 2011

If you are a blogger trying to make money online and the recommended powerful ways to make money with advertising, affiliate marketing, and creating products is not working out for you, then you need to focus on doing something you’re already probably good at – creating content. Refer to yourself as a freelance writer.

RSS 155

RSS How To Affiliate marketing Sample 155

Waxing UnLyrical

DECEMBER 13, 2010

Mark as read Approve comment Due to all the negative media attention, they asked that I not livestream it. It remained a small group and was a lot of fun! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

OCTOBER 11, 2010

I feel for all the groups that consider this commemoration an abomination. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? There are always two sides to every story, and sometimes more. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Flickr 119

Flickr Postrank Class Tourism 119

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. Can you help me tie my shoelaces?”

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 17, 2010

This helps to add a visual element to a post, much as those grouped pages of photos do, here and there, in an interminably long autobiography. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Not that your posts are interminably long. Read All About It! Wanna Subscribe?

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

DECEMBER 5, 2010

Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? She loves dogs! I love dogs! What other reason do you need?

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 25, 2010

After one night of being unable to sleep because of the din (if you’ve ever wondered, Times Square really does not sleep at night), I found a Kimpton Group hotel uptown, and we moved, regardless of the points. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Hotels 223

Hotels Class Postrank Energy 223

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

AUGUST 25, 2010

Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. The convenience of grouping things is something I always look for today as I dont like opening so many different programs to do something relatively simple. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Plaxo 251

Plaxo Products Tools Class 251

Laurel Papworth

AUGUST 3, 2010

You get a new government and a new archive of information. . :) Technorati Tags: Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube Related posts Web 2.0 That’s how it works.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

OCTOBER 14, 2010

A leader, on the other hand, ascribes importance to the productivity of a group. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: BES Photos via Flickr, CC 2.0 Creativity, for them, is an afterthought.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 11, 2010

I should say “wars&# since, as first a Royal Indian Air Force and then an Indian Air Force officer, from which he retired as a Group Captain, he’d seen his fair share of them. Mark as read Approve comment Jagan, he retired as Group Captain Sunil Kumar Mukerji. That’s him as a dashing young officer, right there.

Class 264

Class Comments Transportation Twitter 264

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? Get Shareaholic test Filed under Public Relations , Social Media | Tags: how to get on a list , influence , Social Media | Comments (15) Site settings comment help? Regardless, thanks for visiting!

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? Mark as read Approve comment When I first heard of this campaign, the focus was on the celebrities not using social media.

Class 233

Class Campaign Klout Influencer 233

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team. But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Well, that last part was easy – I had a $350 video camera lying about just waiting to be used by a group of clueless eager-to-learn grad students.

Video 218

Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 30, 2010

Get your co-workers on board Social media wasn’t on our department’s radar. So one day I just started peppering my conversations with social media references. Within two weeks of doing this I had people from other departments stopping me in the hall to talk about social media. It was a great idea!

How To 151

How To Creative Commons Postrank Flickr 151

Ari Herzog

MARCH 7, 2011

Win a Free Copy of “The Social Media Marketing Book&# by Dan Zarrella. Connect: Twitter | Facebook | Email | 978.558.0008. Related articles you may enjoy: If I Wrote a Book. Recent comments Not a bad price, and considering it is supposed to be national.

Meeting 142

Meeting Postrank Instant Messaging eBook 142

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. How social are your customers ? Making Money Online / Online Marketing. Social Media / Social Networking.

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

JANUARY 20, 2011

The Jasmine Revolution has, as we have now come to expect, triggered yet more discussion on how important social media is or can be in bringing about political change. There’s no doubt social media played its part. But social media is not a catalyst for change. It is just a facilitator.

Social Media 151

Social Media Class Postrank Tourism 151