Waxing UnLyrical

JULY 16, 2014

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. In my book, Optimarketing: Marketing Optimization to Electrify Your Business , I talk about a lesson we learned shortly after grown-ups were allowed on Facebook (before so-called fan pages even existed).

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Social Media ROI Syndication Flickr 242

Waxing UnLyrical

MAY 13, 2019

Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. Using our example above, there are lots of groups advocating green living on different social networks.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. The coffee shop may be group A, the record store group B, and so on.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

JUNE 27, 2019

Beyond just outfitting women with a professional wardrobe as they re-enter the workforce from homeless shelters, domestic violence shelters and prison, Dress for Success provides ongoing support and sisterly bonding through their Professional Women’s Groups (PWGs) at each site. The answer to all these questions is an overwhelming “Aye Aye!”.

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Project Influencer Communities Groups 236

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. There may even be peer groups that are more prone to use Snapchat than others. Texting and emailing are dinosaurs to them.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Automation can help with two very different segments of marketing. She writes for the nationally recognized SEO Company HigherVisibility that offers online marketing services to a wide range of companies across the country.

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Mobile Creative Commons Template Templates 163

Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

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Eventful How To Energy Training 334

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Take this into consideration when selecting a cause (or two)-related marketing campaign. Create an employee advocacy cohort.

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Organization Communities CSR Class 132

Waxing UnLyrical

MAY 23, 2019

Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes. Of course, you will be communicating on social media.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. List about five categories where threats or barriers could exist.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

APRIL 5, 2013

Anti militia demonstrations in the city have also helped to embolden the Government in its dealings with armed groups. There have been a number of tenders [Ed: basically RFPs] for integrated marketing communications services to which we have responded. None of them seem to be visibly armed. That, in itself, has been a challenge.

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Guidelines Course Travel Groups 218

Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. She is an experienced marketing and communications expert. Communities have been around for centuries, however online communities have only been around for a few decades.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Will Vine and Instagram videos be the preferred method for digital marketers in 2014?

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

DECEMBER 13, 2018

Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Today, she is setting a new standard for delivering high-ROI consistency in marketing.

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Strategy Energy Small Business System 175

Waxing UnLyrical

SEPTEMBER 4, 2013

The use of anthropomorphism in brand identity and marketing, whether to describe consumer characteristics (e.g. What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups. Charm of Finches.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

FEBRUARY 2, 2017

While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. What was even more fun to watch was the second group of people: those who tried to go down the escalator. The memory of those two groups of escalator riders never fails to bring a smile to my face. Or, more appropriately, ride up it.

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Training Banking Upcoming Groups 180

Waxing UnLyrical

AUGUST 28, 2018

This may be a group or organization proliferating the problem – or even the problem itself. Use quotes, articles or other forms of creative content from your chosen leader as a narrative device to draw readers into their passion for solving the problem for your target audience. Don’t get trapped badgering the protagonist, however.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. However, let’s examine this a little more closely.

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. ” The Link Humans case study.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

JANUARY 11, 2019

To make your agency thrive in content marketing, you need to be a strategic partner to your clients, not just a group of writers. A self-described content marketing junkie, Brandon is always looking for new ideas and brilliant uses of content that tells a story. The rewards are sweet. Image: burak kostak via Pexels.

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Strategy Content Analytics Metrics 161

Waxing UnLyrical

NOVEMBER 30, 2016

In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. The video shows a group of guys playing wheelchair basketball, followed by a refreshing glass of Guinness. Relationships are solid gold to a marketer. Who’s doing it right?

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Brands Loyalty Authentication Statistics 100

Waxing UnLyrical

OCTOBER 18, 2011

.” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add). You see, the group has taken over an abandoned holiday village which in a previous life had also served as a base for the British Army. These types of developments are always contentious.

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Hotels Guidelines Project Groups 151

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

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Content Marketing Research Survey 20

Waxing UnLyrical

JULY 1, 2017

Since my own trainer has just announced boxing classes (he does small group High Intensity Interval Training classes that are fab), I’m signing up with him. And when I made it clear I wasn’t signing up, he pretty much lost interest in me. But it was a really good workout. So you know what happened next?

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Class Training Banking Groups 192

Waxing UnLyrical

NOVEMBER 29, 2011

Very few of the groups representing tech industries were using them. It is also a great option for groups who don’t have the budget to redesign their display banners. Many of the groups were providing QR codes with links to non-mobile sites. Image: Optiscanapp via Flickr, CC 2.0. Here is what we found out: 1. thumbs up.*.

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iPhone Flickr Groups Groups 168

Waxing UnLyrical

JUNE 1, 2016

Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Millennials are the largest age group of people at a time, just like the Baby Boomers were during their time. We’re all going to be surrounded by good people AND bad people in all age groups.

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iPhone Meeting Groups Groups 100

Waxing UnLyrical

JUNE 3, 2011

But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. That’s social media marketing. Don’t hire a marketing person.

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Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

FEBRUARY 5, 2014

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Pete: People loved it, and so did their dogs.

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Startup Class Eventful Retail 237

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. A recent study by the University of Edinburgh determined that users with high numbers of “friends” were distressed about Facebook for fear of offending one of their social groups by appeasing another.

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Content Study Flickr Advertising 256

Waxing UnLyrical

APRIL 2, 2014

” ~Alan Weiss, principle, Summit Consulting Group. Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. My long-term webmaster is leaving for greener pastures — Sniff!

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Class WordPress Widget Consultant 204

Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. For instance, a pet grooming website might define their market as “pet owners.” ” However, this is a diverse group – far too diverse for writing targeted copy.

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Content Case Study Consultant Buy 100

Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. It was the show’s core group of friends who were actually ambassadors for each other throughout middle school, high school and the college years. Thanks, NBC.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

AUGUST 4, 2011

This is especially true when we’re tasked with speaking to a wide audience that includes groups who aren’t historically considered mainstream. The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. Esco is a creative services project manager with Schipul – The Web Marketing Co.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

OCTOBER 21, 2016

22 , 5-7 pm, Duncan Alney of Firebelly Marketing & I of Shonali Burke Consulting are co-hosting a private event at Duncan’s beautiful home in Indianapolis. RSVP in the Social PR Posse group (if you’re not already part of the group, just request to join and I’ll approve you). 2:45-3:45 pm, White River H.

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Eventful Conference Consultant Hosting 100

Waxing UnLyrical

APRIL 29, 2015

Do you live by the sea in a surf-community such as the Boys to Men group in San Diego? If you have a strong group of motivated participants, perhaps a crowdfunding event is the right choice. Remember there is “value” shared from every group participating. Have you been involved in a community fundraising event?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

JUNE 7, 2018

This image actually originates from an article by the Nielson Normal Group called “Design Thinking 101,” which even begins by saying “It is a common misconception that design thinking is new.”. I, however, am not a designer, and the theory behind design thinking is a relatively new concept to me. Know your audience!”

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Content Consultant Study Blogger 160