The Social Media Incubator

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Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Each site draws a different group of people for different reasons.

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part I

The Social Media Incubator

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? Ways to do this: 1. Participate in Groups pertaining to your area of expertise.

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For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to catch more fish, you’ve got to fish where the fish are! &# she exclaimed this morning. Edelman (Principal, McKinsey & Company ).

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Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What about a Facebook Group? Facebook Groups are set up like a private forum.

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part II

The Social Media Incubator

Many times, someone from within a company will post a status update or a question within a Group or the Answers section that will spark an idea you may not have thought of previously. Keep an eye out for part III of our LinkedIn for Marketing/Non-Sales series later this week! Learning about New Opportunities.

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The 5 LinkedIn Mistakes To Avoid

The Social Media Incubator

LinkedIn is a must for your company’s social media marketing plan. You aren’t connected to groups. If you haven’t joined any groups, then you’re not maximizing your LinkedIn productivity. By joining groups, you are able to connect with more with people who you may have not had a connection with before.

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How to Use LinkedIn for Marketing/Non-Sales Professionals – Part III

The Social Media Incubator

In parts I and II of our series on LinkedIn for Marketing/Non-Sales Professionals, we discussed ways to increase your credibility online and how you can make the most of the resources available on LinkedIn. Do you see LinkedIn as a helpful marketing tool? So how have you been using LinkedIn to grow your business ?

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