Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. To my mind, studying social media is ever so much better than using focus group scenarios. Listening mindfully.

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Social Media Focus Group Sentiment Analysis 144

Janet Fouts

OCTOBER 25, 2019

He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs.

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LinkedIn Influencer Buy Groups 103

Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. See, here’s the thing.

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Social Media Focus Group Research Social Networking 153

Janet Fouts

APRIL 27, 2014

I’m a digital marketing strategist. I’m also fundraising for a group of Devadasi who want to either start or expand their own businesses with micro-loans through Milaap. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing.

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Consultant Startup WordPress Education 139

Janet Fouts

FEBRUARY 12, 2014

Any good sales person gets to know their market first and how their product solves their pain points. ” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first? No, they never do that. Well, first because it’s just rude and second because it’s stupid. .

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. They were ignoring her. ” She doesn’t and she’s right.

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Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. The one indisputable thing I can say about community managers is; they’re a diverse group. A smart CXO at least talks to the community manager to discover what content needs to be created to suit the market. Not always.

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Communities Content Jive Meme 141

Janet Fouts

APRIL 18, 2012

Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Scan it, extract information and move on. Like me back. I might even buy something.

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Engagement Facebook Case Study Focus Group 141

Janet Fouts

FEBRUARY 25, 2013

Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Sometimes the questions are selected in advance by a moderator, who poses 3 or 4 questions to the group or to the guest being interviewed. If you’re an author and you want to learn about how to market your book. Why a Tweet Chat?

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Twitter Hashtag Influencer Compete 141

Janet Fouts

DECEMBER 12, 2014

Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. A virtual focus group for product development? Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know.

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Engagement Brands Facebook Journal 143

Janet Fouts

AUGUST 19, 2010

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. As companies like the Gap try on different social promotions like check ins on Foursquare group coupons Facebook and Twitter, it will be intrusting to see which they adopt.

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Foursquare Brands Retail Small Business 132

Janet Fouts

SEPTEMBER 22, 2010

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities.

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Janet Fouts

JULY 8, 2010

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? It’s a win for the vendor too because they get new faces in the door and most times we spend more than the coupon.

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Janet Fouts

NOVEMBER 3, 2010

Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. I’m doing a little market research. If you read my blog very often you know that I love to teach people how to get the most out of social media. Step by step tutorials?

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Social Media WordPress Class Training 135

Janet Fouts

SEPTEMBER 17, 2012

I just got back from a trip to Atlanta where I did some training on social media with a group of fortune 50 corporate travel partners for a major banking institution. Take social media marketing to that level and you WILL succeed at creating a following that cares about you too. Thanks Chef Art.

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Storify Twitter Hotels Travel 128

Janet Fouts

AUGUST 3, 2011

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. It is not OK (in most cases) to use a tweet chat stream to market your own product or services. This isn’t about you.

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How To Hashtag Tweetdeck Upcoming 195

Janet Fouts

JANUARY 4, 2011

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. Sure, there is a bit more long form discussion than on Twitter, especially in the new groups, but really? They’re businesses. Facebook is where people hang out.

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Communities Forums Posterous SEO 136

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

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Consultant Klout B2B Influencer 196

Janet Fouts

JANUARY 10, 2013

Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Listen to what the market wants and what their issues are. This is different than knowing what you want to sell to the market. Rinse, repeat.

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Social CRM Hubspot Patterns Focus Group 144

Janet Fouts

JUNE 11, 2012

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about?

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Strategy Fashion Collaboration Widget 165

Janet Fouts

MARCH 12, 2013

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. Now before you jump on all the social sites spewing out canned marketing messages in the vain hope people will see them and flock to your business let me reiterate.

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Focus Group Social Media SEO Social Networking 139

Janet Fouts

SEPTEMBER 5, 2014

You have to understand one of the best and least understood features of Google+ and that’s the “Circles” Circles allow you to segment your friends on Google+ into groups similar to lists on Facebook. One list for foodies, one list for hardware geeks, a list for social media folks, a list for news and on and on.

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Google Hashtag Journal Forums 175

Janet Fouts

DECEMBER 14, 2010

Social Media Marketing is about business. Yes, the two can blend beautifully, but when you add "marketing" to the phrase, you’d better bring your big boy pants if you want to sit at the table. Sudha Jamthe. Ask them for help to solve problems with you. Chuck Hester. Ari Herzog. My word for 2011 is endeavor. Janet Fouts.

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Social Media ROI Syndication System 146

Janet Fouts

FEBRUARY 20, 2012

The market is collectors and mostly women , who like to curate collections of images around things they like. Start with a core group of pins and then drip them in over time. In this day and age, transparency is hugely important and this wasn’t cool. The digerati who are up in arms about the TOS.

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