Direct Marketing Observations

SEPTEMBER 30, 2010

What struck me about this group, was how little they knew and how little really had an impact on their day to day jobs. Now back to the other group. social media geoff livingston toby bloomberg enterprise b2b social media marketing Fortune 500. Just how smart they are and how they both see the big picture of social here.

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. That’s cool. So where is the opportunity?

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JANUARY 27, 2011

I joined a private group in Facebook. It was a fun irreverent group of like minded professionals initially talking about the stuff, the challeneges , and the issues we face every day. But the tone of the group slowly shifted or evolved into something I didn’t really recognize anymore. He wasn’t part of the group.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

SEPTEMBER 23, 2010

Call it the great migration of marketing to Twitter. Though the people that I follow on Twitter is not that large a group (About 850) I would like to think that I know 100 of them pretty well and could call them, have a cup of coffee with them, or sit down to dinner with them. The network or the notion of a network was altered.

Twitter 185

Twitter Conversation Trends Platform 185

Direct Marketing Observations

JUNE 15, 2010

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. Those are the one’s who join a social network without really vetting the users of that group. The good news? Hopscotchers.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

MARCH 21, 2016

So the balance is playing your music, marketing your music and selling your music. Last time I checked musicians are musicians and NOT marketers and certainly not social media marketers. Y ou have to balance the desire to pimp your stuff all the time with being interesting the rest of the time.oh

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

APRIL 27, 2010

We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group. As well, by simply creating and putting it “out there&# validates our existence in these social networks. Crowds applause-that validates.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Could you identify and act on opportunities to attract, market, and recruit top social media talent?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JANUARY 28, 2016

We think the aforementioned groups share too much and have no concept of what should and shouldn’t be shared in social media , but I digress. He said that at best, some of what he was talking about might have been relevant. At worst, it was awkward and uncomfortable. Funny thing, this was not a millennial nor a Gen C’er.

Forums 100

Forums Conference YouTube Groups 100

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 If we were, I would think much more would be happening in this space and business.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

FEBRUARY 15, 2012

On the one hand we had Shirky wanting us to take it offline and on the other, we had a group of people in a tweetchat talking about how to make online connections stronger with the eventuality that we do take them offline. The parallels were neat and not lost on me.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

JANUARY 19, 2010

I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP. Develop and Send the RFP : Here are 2 RFP Templates to consider Sample Social Media Template from Social Media Group and Sample Unbranded SEO RFP.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

AUGUST 13, 2010

The fact is, there are a lot of people who are automating a lot of their social media activities and still another group that are completely ceding control of their social media day to day operations to someone else. It’s marketing and PR. The sexy term might be aggregating activities. In their eyes it is.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. For the longest time, companies just pushed out what they thought the customer needed and wanted. They didn’t really ask. Back in the day, wasn’t customer feedback the 800 number you called to leave your complaint?

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

OCTOBER 5, 2011

I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I got a standing ovation for that one.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

FEBRUARY 17, 2012

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

AUGUST 2, 2010

Which means depending on your professional background for instance, what you tweet may truly be shaped by that small group of people that a) decided to follow you in the first place and b) actually decided to respond or aknowledge your tweet.

Questions 189

Questions Twitter Construction Patterns 189

Direct Marketing Observations

MARCH 4, 2010

I like this next site for a few reasons, not the least being that the it’s about support groups. I have said for quite some time now that eventually social media will become more about specific niche’s than it will be about melting pots and this site Daily Strength is about groups and communities.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

MARCH 28, 2011

Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. Think fast! Find someone. Take pictures together. There’s no attaching, uploading, or friending to do. Share together in a new, moving social network. Just look around. . You may have no idea what I’m talking about.

Social Networking 112

Social Networking iPhone Mobile Applications 112

Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. On the other side of the spectrum, the Dachis Group recently rolled out their methodology around Social Business Design.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

APRIL 19, 2010

Your children hang out in communities, both online and offline, and all of those communities have their own sets of things to do, their own sub cultures and their own cliques; and within those groups there is as well, unwritten rules and what not. If you have to shut it down-don’t feel guilty. Do it without remorse. Talk to them.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 16, 2010

As I was glancing at my other machine, I saw this post tweeted by Tom Cummings from Dachis Group- Social Media Middlemen: The Missing link between brands and Consumers.

Brands 122

Brands Discount Organization Social Media 122

Direct Marketing Observations

APRIL 16, 2010

Yesterday afternoon, I really wanted to name names and based on a very large group on Twitter, I was given the green light to do it, but that’s not really my style. They didn’t care and thus when employees don’t care about the customer, or customer service, you’re screwed.

iPhone 162

iPhone Meeting Groups Groups 162

Direct Marketing Observations

MARCH 12, 2010

6) Jeremiah Owyang, from the Altimeter Group put out a nice report on 18 Use Cases for Social CRM that’s worth a read for those of you playing in the social CRM space. Tags: social media marc meyer plancast yourversion.com altimeter group social media policy tool. It’s essentially a social media policy tool.

Sites 182

Sites Social CRM Social Media Proposal 182

Direct Marketing Observations

OCTOBER 6, 2015

For that reason, the cracker jack team at Digital Response Marketing Group , has decided to offer up 5 simple rules for better tweeting. Of what might be compelling? My guess is it may be because of a lack of ground rules or better yet, a lack of golden rules.

Feed 100

Feed Feedly Groups Groups 100

Direct Marketing Observations

JANUARY 25, 2019

If you’re in the United States and you’re between the ages of 25 and 34, you’re wondering out loud the most, as this group has the most Facebook users at 50 million+. Regardless of your level of discontent, chances are you might be looking around and wondering out loud, is there something better?

Facebook 170

Facebook Social Networking MySpace Comparison 170