Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Its a total group of people who have a likelihood of appreciating your product and service. You can purchase an audience fairly quickly and start marketing to the audience immediately. Creative Commons Photo by Daehyun Park. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

SEPTEMBER 20, 2012

Perhaps this group of people have been doing what social media professionals have been recommending to their clients: listening. My students last night were curious, engaged and alert, exactly the kind of people we need MORE of in social media.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 8, 2011

The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JULY 6, 2011

You should also care because in that group of thousands of nobody’s is your next advocate or hater. If your about creating an audience and trying to engage them, then yes, you should care (see above for what you owe your fans and followers). You never know when someone who follows you is going to go viral with a comment.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

AUGUST 10, 2011

I’ve been watching closely as over the last couple of weeks two incidents on different blogs have caused an outright fury in the blogosphere, dividing a typically supportive group (bloggers) on different sides of the fence.

Blogosphere 160

Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

DECEMBER 28, 2012

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. Practical Advice.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

SEPTEMBER 22, 2011

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159