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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Sports 38%. Less than 20% 0.

Mobile 164
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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. Sports 6,687 1,500. Sports 22,905 5,087. Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest. Food 612,238 12,886. Home 602,439 6,464.

Survey 166
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How to Get Started With One-to-One Social Media Engagement

Oktopost

“When customer service becomes public, it becomes a spectator sport. Consider starting a Facebook or LinkedIn group. You’ll need to be able to dedicate the time to moderating and participating in these groups, but the power of doing so is so worth it. Sounds like a great reason to consider a group, right?

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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134
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The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. I like this next site for a few reasons, not the least being that the it’s about support groups. This site from Fitness Magazine might be the coolest.

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Traditional Marketing Strategies And Small Online Businesses

Small Business Mavericks

For smaller businesses that concentrate on smaller geographical areas, marketing such as billboards, paper-based newspapers (and magazines), and sponsorship of local community groups such as sporting and cultural events can deliver good results.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. As you scroll through Dior’s Instagram account, you will note the beautiful unity in colors in each group of pictures. Screenshot from the Instagram account of Adidas.